How The Hell Can You Create A Competitive Advantage For Your Business? | Rand Fishkin
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How The Hell Can You Create A Competitive Advantage For Your Business? | Rand Fishkin
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Welcome to the Quest for Questions podcast, today's guest is a digital marketing dinosaur who dedicated his professional life to helping people do better marketing through his blogging, videos and speaking engagement all around the world.
Rand has co-founded SEOmoz(now called Moz) and over 7 years as CEO grew it from 7 employees to 134, revenues from $800K to $29.3mm, and traffic from 1 to 30mm annual visitors.
Currently he's the co-founder and CEO of SparkToro - a digital PR tool, that you will hear more about in the interview.
According to his bio, if you feed him great pasta or great whisky, he'll give you the cheat code to rank #1 on Google. wink
The 3 main questions me & Rand are exploring today:
* What kind of business you should start as an up-n-coming entrepreneur? Product-based? Service-based? Something else?
* Which matters more, idea or execution?
* How do you figure out what does your audience pay attention to and where to market to them?
This is Konrad Yerba Mate Addict and here's a conversation with the author of Lost & Founder: A Painfully Honest Field Guide to the Startup World... the one and only Rand Fishkin - Enjoy!
Links Mentioned In The Episode:
* SparkToro [https://sparktoro.com/]
* Rand's LinkedIn [https://www.linkedin.com/in/randfishkin/]
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