In this episode of The WP Minute’s Agency Action podcast, Kurt and Toby delve into the complexities of running a successful agency. They discuss the pros and cons of publishing pricing, the challenges of managing client expectations, and the nuances of value-based versus time-based pricing. The conversation also explores the importance of building relationships, navigating the e-commerce landscape, and the necessity of developing effective marketing strategies. The guys emphasize the importance of embracing discomfort for growth and the necessity of organization in scaling up operations. Be sure to stick around for the Matt Medeiros cameo!

Takeaways:

• Agencies must decide whether to publish pricing or keep it ambiguous.
• Scope creep can lead to unrealistic client expectations.
• Value-based pricing requires deeper relationships and trust.
• Understanding the root cause of client requests is crucial.
• E-commerce presents unique challenges for agencies.
• Confidence in pricing can lead to higher sales.
• Networking is essential for expanding reach and opportunities.
• Embracing discomfort is necessary for growth.
• Effective marketing strategies can help agencies scale.
• Organization is key to managing a growing agency.

Important Links:

• Kurt’s Agency: Mañana No Mas
• Toby’s Agency: The Mighty Mo!
• Follow Kurt & Toby:
  LinkedIn: Kurt | Toby
• Agency Action Podcast: thewpminute.com/subscribe