How OnPath Credit Union Turned a Merger into a Digital Growth Engine

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How OnPath Credit Union Turned a Merger into a Digital Growth Engine

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Most credit union mergers promise transformation. Few deliver it. Jared Freeman, CEO of OnPath Credit Union, turned a merger with Louisiana Federal Credit Union into something rare: an actual catalyst for change. While other institutions get bogged down in integration challenges, OnPath accelerated innovation, reimagined their digital experience, and scaled personalized service across a growing membership. This isn't a story about technology adoption or digital buzzwords. It's about using a moment of complexity to build something better. A credit union that combines the reach of scale with the intimacy of community banking. In this conversation, Jared shares how OnPath leveraged data to deepen member relationships, chose technology partnerships that aligned with their vision, and kept teams inspired through major organizational change. More importantly, he reveals the specific decisions and principles that allowed them to move fast when most institutions freeze. For credit union leaders wrestling with growth, digital expectations, and maintaining culture through change, this episode offers a blueprint grounded in execution, not aspiration.

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