As part of Fertility Awareness Week we are discussing-

Why are we taught so much about how NOT to get pregnant, but so little about how fertility actually works?

In this episode, Hannah is joined by Louise Johnson, founder of the Fertility Futures Project, to discuss why fertility education in the UK is falling short and why so many people reach their 30s and 40s without understanding some of the most basic facts about their fertility.

Click here to take their Know Your Window? quiz

Louise founded the charity following her own seven-year experience of fertility treatment, including multiple rounds of IVF and two miscarriages. Her experience left her questioning why she hadn't been given the information she needed much earlier in life.

The charity's research, involving more than 5,000 people aged 16 and over, revealed a significant gap between how informed people think they are and what they actually know. Although 91% of adults said they felt informed about how pregnancy happens, the average score when tested on key fertility facts was just 2.8 out of 10.

Together, Hannah and Louise explore what this tells us about fertility education, the misconceptions surrounding IVF and egg freezing, the importance of male fertility awareness and why we need to start talking about fertility much earlier.

We disucss

• Why fertility education in the UK is failing so many people.

• The gap between how much we think we know about fertility and what we actually know.

• Why schools focus on preventing pregnancy rather than understanding fertility.

• What research involving over 5,000 people revealed about fertility knowledge.

• Common misconceptions about the fertile window and the chances of conceiving naturally.

• How age affects both female and male fertility.

• Why IVF and egg freezing should not be seen as guaranteed solutions.

• The importance of understanding what an AMH test can and cannot tell you.

• Why conditions such as endometriosis and PCOS need to be recognised and investigated earlier.

• The missing conversation around male fertility and sperm health.

• Why fertility shouldn't be seen as solely a women's issue.

• How social media can help raise awareness but also spread misinformation.

• What better fertility education should look like, from schools to GP surgeries.

• Louise's Know Your Window campaign and interactive fertility quiz.

• The work Fertility Futures Project is doing to improve fertility education and care.

For more Fertility Support & Care we have clinics in London, Birmingham and a network around the UK:

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