How LinkedIn Builds Relationships That Grow Your Business With Rhonda Sher

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How LinkedIn Builds Relationships That Grow Your Business With Rhonda Sher

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In this episode of Selling Is An Art, Not A Science, I sit down with Rhonda Sher, President and CEO of The Sher Method, to discuss how professionals can use LinkedIn more effectively to grow their businesses, build stronger relationships, generate appointments, and stay top of mind with potential clients. Rhonda shares her journey from working as a paralegal and divorce mediator to becoming an entrepreneur, author, networking expert, and LinkedIn strategist. She explains how her own need to generate business led her to develop a repeatable LinkedIn system that she now teaches to professionals and companies.Rhonda Sher has been using LinkedIn as a business development tool since its early years and published The ABCs of LinkedIn in 2009. Today, she helps attorneys, mortgage professionals, real estate professionals, financial advisors, employee benefits professionals, and small business development teams improve their LinkedIn profiles, content, networking, and outreach strategies. Her approach focuses on building genuine relationships, staying visible, and creating opportunities without relying on overly sales-focused tactics.Expect to Learn:Why an optimized LinkedIn profile is essential for building credibility and making a strong first impressionHow professionals can reconnect with existing connections and turn relationships into business opportunitiesWhy posting at least three times a week can help professionals stay relevant and top of mindWhy commenting and engaging with other people’s content can be as important as creating your own postsHow video, personal stories, strong headlines, and calls to action can make LinkedIn content more engagingWhy LinkedIn success should be measured by conversations, appointments, relationships, and visibility, not just likes and commentsHow spending around 30 minutes a day on LinkedIn can support consistent business developmentWhy small business development teams need consistent profiles, messaging, and LinkedIn trainingEpisode Breakdown with Timestamps:[00:00] - Introduction to Rhonda Sher & Her Career Journey[04:14] - Building a Business Through LinkedIn[07:43] - How Often Should You Post on LinkedIn?[12:10] - Who Benefits Most From LinkedIn Strategy?[16:21] - Staying Top of Mind Even Without Likes or Comments[19:19] - Building an Effective LinkedIn Routine in 30 Minutes a Day[22:39] - LinkedIn Training Opportunities for Small Businesses[23:28] - Rhonda’s LinkedIn Philosophy & Closing AdviceFollow the Guest, Rhonda Sher:Website: https://theshermethod.com/LinkedIn: https://www.linkedin.com/in/rhondalsher/LinkedIn (Company): https://www.linkedin.com/company/the-sher-methodFollow the Host, Dennis Black:LinkedIn: https://www.linkedin.com/in/dennis-black-sales-trainer/LinkedIn (Company): https://www.linkedin.com/company/dennis-black-associates/Website: https://dennisblack.com/Listening Links:Spotify: https://open.spotify.com/show/0341KqCGqa8vS4QnmzHEtW?si=12fa1f2414544a62Apple Podcasts: https://podcasts.apple.com/in/podcast/selling-is-an-art-not-a-science/id6798157416YouTube: https://www.youtube.com/@dennisblackassociates?reload=9

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