How LFC Built 5.3M Followers Before Monetizing Them - Shaun Donnelly copertina

How LFC Built 5.3M Followers Before Monetizing Them - Shaun Donnelly

How LFC Built 5.3M Followers Before Monetizing Them - Shaun Donnelly

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Lingerie Fighting Championships (LFC) spent years building the audience before building the revenue: 5.3M social followers and Tubi's most-watched show within a week of landing on the platform. Then the platforms pushed back, and the UK tour that grew the following from 1.5M to 5.3M was run as an intentional loss. The audience worked. The business model is the part still being built. Shaun Donnelly, CEO of Lingerie Fighting Championships walks through the full picture: revenue against followers, VIP-membership, live-event tickets, and more. In this episode: - How event-driven churn works: members join before a show, cancel after, and rejoin for the next one - Shaun's rule for revenue-share teams: "I'm never gonna begrudge someone making a lot of money if they're making me money." - The Playboy TV story: a season shot for $13K that ended up selling for $90K an episode - Why negative comments still grow the brand: "the more ridiculous we become, the bigger we become." - What Shaun would do differently launching the membership today: pricing experiments, starting with the Roku channel Connect with Shaun Donnelly: https://www.lfcfights.com/ About MemberFix: MemberFix provides managed WordPress operations exclusively for membership and eLearning platforms. We handle development, support, updates, and monitoring with SLA-backed guarantees - so you can focus on growth instead of plugin updates. Trusted by Echelon Front, TechServe Alliance, and hundreds of businesses since 2014. Book a free ops assessment at https://memberfix.rocks/contact
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