How Jamie Deering Took a Family Business Into Its Next Chapter at Deering Banjo Company

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How Jamie Deering Took a Family Business Into Its Next Chapter at Deering Banjo Company

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What does it take to lead a family business into its next generation? For Jamie Deering, becoming CEO of Deering Banjo Company wasn't simply about carrying on a family legacy, it was about earning the opportunity to lead it. Growing up around the factory that her parents, Greg and Janet Deering, built from the ground up, Jamie learned every corner of the business long before stepping into the CEO role. Today, she's guiding one of America's most respected instrument manufacturers while helping shape its future. In this episode of Becoming Self Made, host Mike Michalowicz speaks with Jamie alongside her parents, Greg and Janet Deering, for a multi generational conversation about entrepreneurship, succession, craftsmanship, and what it takes to grow a family business without losing sight of its values. Together, they discuss building trust as a leader, balancing innovation with tradition, empowering employees, and why passing down a company is about far more than handing over a title; it's about preparing the next generation to take the business further than the founders ever imagined.

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