We're back for another week! Geoff's joined by Michael Millar - CEO and Founder of Verto Inc., once again. While we heard about oil wells, digital twins, and the founding of Verto last time, we get to dig into Verto's early days, deployment, and future in the digital front door space this time. There's more, but to find out, you have to tune in!

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Welcome back to this episode of How Its Med. This time, Geoff’s joined by Michael Millar - CEO and Founder of Verto Inc. Between exploring Verto's multi-year journey of Verto to get to where it is today, to understanding what underlies Michael's unique journey from public sector healthcare technology insider to academic and into the startup world - with technology concepts lent from the energy sector, we do a deep dive into Michael's origins - and more!

Discover more episodes at - https://plinkhq.com/i/1518370407?to=page

Ultrasound is all the rage in acute care, but miniaturized ultrasound has use cases that can save hospitals thousands of dollars and patients days of stress and unnecessary treatment by preventing ICU admissions. So what makes it so hard to bring a device that delivers exactly these benefits to market? On this episode, Geoff and Joe talk about:

- The challenges of aligning key decision makers with different priorities during any healthcare sales cycle.

- The role of mentorship in identifying where and how to deploy sales resources for the purpose of business development in the resource-strapped environment of a startup business.

- The difficulties associated with new technology adoption in healthcare by healthcare providers.

- Patient safety as a uniting driver in adopting new healthcare technologies.

- The challenges of user interface development in healthcare, and how it is necessary to be flexible in this arena as the product's user becomes more clear.

- The gaps in Canada's healthcare innovation ecosystem - and how we can fill them.