How I Started My Own Collective | The Payton Dunn Story | Co-Hosted
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In this special solo episode of Co-Hosted, Payton Dunn tells his story in his own words for the first time — how a veteran with no full-time job and a chip on his shoulder built a fan-run NIL collective from scratch after watching Arkansas football fall apart.
From losing to Memphis, to filing paperwork the day Notre Dame embarrassed the Hogs, to convincing athletes to trade a piece of their check for real fan engagement — Payton walks through the whole journey. He gets honest about what he learned, why fans deserve a seat at the table in the NIL era, and why he's now stepping away to build something bigger and more national with Rally Point Media.
This episode also marks a transition for Co-Hosted. Payton is currently developing a documentary on the state of NIL and college sports, with a goal of interviewing around 40 people across the space to tell the full story of where college athletics is headed.
In this episode:
- Why the Memphis and Notre Dame losses lit the fire
- Building a fan-run collective from scratch with no blueprint
- The dollar-a-week idea and why the barrier to entry matters
- What he learned helping athletes tell their stories and build their brands
- Why fans deserve a voice in the NIL era
- The move from Choose Arkansas to Rally Point Media and going national
- A first look at the upcoming NIL documentary
Co-Hosted drops on Spotify, Apple Podcasts, and YouTube. Hosted by Payton Dunn. Presented by Rally Point Media.