If you’ve ever wondered how other successful solopreneurs actually run their businesses day to day, this episode kicks off a new kind of conversation.

In this first installment of our How I Run This series, Marcia sits down with photographer Elle Yeon to talk about what it really looks like to build and lead a one-woman business with intention.

Elle shares how she launched her photography business full-time from the beginning, the mindset that led her to invest early in mentorship and a physical studio space, and how she thinks about leadership as a solopreneur.

This conversation isn’t about step-by-step advice.

It’s about perspective.

You’ll hear how Elle makes decisions that protect her time and family, why she believes in investing ahead of where you are, and how she thinks about being her own boss in a one-person business. She also talks candidly about boundaries, client experience, and the systems she uses to create clarity so she isn’t constantly available.

This is a grounded look at how one solopreneur leads herself, structures her business, and builds something sustainable without a team.

In This Episode, We Talk About:

• Why Elle launched her business full-time from day one

• Investing early in mentorship and business education

• The decision to lease and renovate her own studio

• What leadership means in a one-person business

• How she protects her time and family life

• Creating clear client systems to reduce constant back-and-forth

• Hiring out weaknesses to stay in your zone of genius

• The power of community and peer support for solopreneurs

If you’re building a business alone and wondering how to lead it more intentionally, this conversation offers a real example of what that can look like.

🌿 Keep the conversation going in the Solopreneur CEO free community at thesolopreneurceo.com.