How I Grew This: Real Stories of Digital Growth copertina

How I Grew This: Real Stories of Digital Growth

How I Grew This: Real Stories of Digital Growth

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How I Grew This is a podcast hosted by Amanda Vandiver and Adam Landis exploring the real stories behind digital growth. Each episode features candid conversations with leaders in marketing, product, and tech about how they built, scaled, and navigated challenges in an ever-changing digital landscape. From breakthrough strategies to hard-earned lessons, guests share what actually worked—and what didn’t—along the way.2026 Branch Metrics Economia Gestione e leadership Management Marketing Marketing e vendite Successo personale Sviluppo personale
Episodi
  • Retargeting in a Post-Privacy World: How Angela Humphrey Navigates Mobile Growth and the Rise of CTV

    Retargeting in a Post-Privacy World: How Angela Humphrey Navigates Mobile Growth and the Rise of CTV
    Oct 2 2026

    How do you build a lasting career in an industry constantly disrupted by privacy changes and technological shifts? In this episode of How I Grew This, Amanda and Adam sit down with Angela Humphrey, General Manager of North America at YouAppi, to explore her career trajectory in mobile adtech and the modern realities of user retargeting. Angela dispels the myth that retargeting died post-ATT, revealing how deterministic opt-ins and probabilistic modeling allow apps to profitably re-engage high-value users. She also breaks down the rapid shift of Connected TV (CTV) from a top-of-funnel brand play into an actionable performance channel, sharing strategies on deep linking, assist metrics, and multi-device consumer behaviors. Beyond the tech stack, Angela opens up about transitioning into high-level leadership, delegating control, and why leading with authenticity beats projecting impenetrable strength. Tune in to gain actionable growth strategies for modern app marketing and inspiration for navigating leadership growth.

    What You’ll Learn:

    • How to navigate career growth from an entry-level account manager to General Manager
    • Why mobile app retargeting remains highly effective post-ATT privacy changes
    • The technical prerequisites required for probabilistic and deterministic retargeting
    • How Connected TV (CTV) is transitioning from brand awareness into a true performance channel
    • How to evaluate the "value of assist" for CTV campaigns driving downstream mobile app actions
    • Why authentic vulnerability makes for stronger, more effective leadership

    About the Guest(s):

    Angela Humphrey is the General Manager of North America at YouAppi (an Affle company), bringing a decade of specialized experience in performance mobile app marketing, programmatic DSP advertising, and user retargeting. Beginning her AdTech career in 2015 after transitioning from the legal field, Angela steadily rose through the ranks at YouAppi—serving as Junior Account Manager, Sales Executive, and Growth Lead before stepping into her current GM leadership position. Known as an AdTech "unicorn," she has spearheaded strategic shifts during major industry inflection points, including navigating post-ATT privacy frameworks and integrating CTV into core performance strategies. Her approach combines deep technical expertise in mobile ecosystems with a human-centered, authentic leadership style.

    If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do this are here.

    Episode Highlights:

    [00:06:50] Building Retargeting Strategies That Survive Privacy-First iOS Restrictions -

    [00:12:08] Deep Linking Is Non-Negotiable Infrastructure for Effective Retargeting -

    [00:19:56] Shift CTV from Pure Brand Play to Performance-Driven Channel with IP-Based Attribution -

    [00:23:00] Define a Clear Monetization Goal Before Scaling Any Channel -

    [00:23:51] Plan Marketing Infrastructure for Six-Month Sprints, Not Five-Year Roadmaps -

    [00:25:03] Authentic Leadership Drives Both Personal Fulfillment and Business Results -

    Episode Resources:

    • Angela Humphrey on LinkedIn
    • YouAppi on LinkedIn
    • YouAppi Website
    • Amanda Vandiver on LinkedIn
    • Adam Landis on LinkedIn
    • Branch on LinkedIn
    • Branch Website
    • How I Grew This on Apple Podcasts
    • How I Grew This on Spotify
    • How I Grew This on Simplecast
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    29 min
  • The End of False Choices: Putting Privacy First to Unlock Performance Marketing in Healthcare

    The End of False Choices: Putting Privacy First to Unlock Performance Marketing in Healthcare
    Sep 10 2026

    What if adhering to strict patient privacy regulations wasn't a growth blocker, but the exact key to unlocking hyper-efficient performance marketing? In this episode of How I Grew This, Amanda and Adam sit down with Jessica Holton, Co-Founder of Ours Privacy, to explore the complex landscape of healthcare marketing. From navigating murky HHS/OCR pixel guidelines and state privacy laws to launching a $15M Series A round, Jessica reveals how Ours Privacy helps healthcare brands eliminate the false choice between compliance and performance. Whether you are a healthcare marketer, a founder navigating compliance, or an operator preparing for the age of AI, this conversation offers an essential blueprint for building user trust and high-fidelity tracking across the entire patient acquisition journey.

    What You’ll Learn:

    • How to strip sensitive health data while maintaining advertising efficacy
    • Why consent management is foundational to compliant healthcare marketing
    • The critical difference between HIPAA compliance and broader privacy risk
    • How to unify the full patient acquisition journey across web and mobile
    • Why privacy-first architecture actually unlocks better marketing data and AI potential
    • How to position compliance as a trust-building differentiator

    About the Guest(s):

    Jessica Holton is the Co-Founder of Ours Privacy, a HIPAA-safe customer data platform (CDP) designed to help healthcare organizations grow without compromising patient privacy. Her journey into privacy infrastructure began at Ours Therapy—a relationship and telehealth platform she co-founded—where she experienced firsthand the friction of scaling digital marketing while protecting sensitive patient data. Recognizing an industry-wide need, she launched Ours Privacy, which recently announced a $15 million Series A round backed by LightBank and Health Velocity Capital. Today, Jessica and her team empower over 200 healthcare organizations—ranging from fast-growing digital health startups to multibillion-dollar health systems—to safely navigate data tracking, consent management, and performance analytics.

    If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do this are here.

    Episode Highlights:

    [00:02:29] Strip Sensitive Health Data While Maintaining Advertising Performance

    [00:10:47] Position Compliance as a Marketing Team Responsibility, Not Just Legal

    [00:14:45] Audit Your Entire Digital Ecosystem for Hidden Tracking Technologies

    [00:19:16] Privacy-First Architecture Actually Unlocks Better Marketing Data and Insights

    [00:22:52] Extend Attribution Across Web-to-App Journey Using HIPAA-Eligible Partners

    [00:28:11] Balance AI Data Access with Consent-First Frameworks for Future-Proof Compliance

    Episode Resources:

    • Jessica Holton on LinkedIn
    • Ours Privacy on LinkedIn
    • Ours Privacy Website
    • Amanda Vandiver on LinkedIn
    • Adam Landis on LinkedIn
    • Branch on LinkedIn
    • Branch Website
    • How I Grew This on Apple Podcasts
    • How I Grew This on Spotify
    • How I Grew This on Simplecast
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    32 min
  • The API of the Physical World: Sy Bohy on the Future of Connected Hardware

    The API of the Physical World: Sy Bohy on the Future of Connected Hardware
    Aug 20 2026
    What if the future of software wasn't building everything from scratch, but orchestrating the physical world through a single API? In this episode of How I Grew This, Amanda and Adam sit down with Sy Bohy, Founder and CEO of Seam, to explore why IoT integration is becoming the next critical infrastructure layer for developers, how AI is democratizing automation for prosumers and small businesses, and the counterintuitive strategy of knowing when not to build in-house. Whether you're a founder navigating the AI revolution or a builder looking to compete at scale, this conversation reveals why operational knowledge and distribution are now your greatest defensibility—and why the next golden age of discovery is just beginning. What You’ll Learn: How to identify defensible moats in a crowded AI landscapeWhy calculated early-career risk-taking compounds into founder advantageThe framework for choosing what not to build as a founderHow prosumer markets are reshaping SaaSWhy personalization at scale requires coordinating multiple devices, not just dataThe non-negotiable CEO skill in the AI era About the Guest(s): Sy Bohy is the Founder and CEO of Seam, a software platform providing a unified API to control any IoT device across thousands of brands and models. With a Stanford background and early experience at Nest—the pioneering company that kicked off the smart home revolution—Sy brings deep expertise in IoT infrastructure, hardware-software integration, and scaling connected device ecosystems. In this episode, Sy shares insights on how AI and agentic workflows are democratizing device automation for prosumers and enterprises alike, while offering actionable advice on building defensible companies in the age of AI. His work at Seam is enabling developers and businesses worldwide to coordinate the physical world at scale, making this conversation invaluable for founders, product leaders, and anyone building the infrastructure of tomorrow's autonomous environments. If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do this are here. Episode Highlights: [00:04:10] Take Calculated Risks Early in Your Career When You Have Financial Freedom Sy shares a transformative lesson from a Stanford professor who advised graduates to prioritize calculated risk-taking while young, rather than accepting high-paying corporate jobs that will always be available later in life. This insight is critical for founders and builders because the compounding advantage of early exposure to cutting-edge teams (like Nest's iPhone/iPod veterans) creates irreplaceable domain expertise that money cannot buy. Most early-career professionals face pressure to maximize salary, but this framework reframes that choice as a trade-off between short-term security and long-term founder advantage. The practical step is to identify high-impact teams solving important problems, even if compensation is dramatically lower than alternatives, and commit 2–4 years to mastery. Sy's decision to join Nest at $39,000/year instead of a $100k+ tech job directly enabled his later success in IoT—he developed operational knowledge and conviction about the space that competitors lacked. For ambitious builders, choosing learning over early wealth compounds into defensibility when you eventually start your own venture. [00:11:49] Developer-First Product Strategy Captures AI-Driven Market Expansion Sy shares that Seam initially experimented with selling to non-technical buyers but discovered the highest leverage came from building for developers, a choice that proved prescient when AI coding agents emerged and democratized programming. This insight matters because the recent 5–10x explosion in API key creation mirrors GitHub's massive growth in code commits—AI is not just a feature, it's expanding the entire addressable market of people capable of building software. Rather than chasing traditional enterprise buyers, Seam positioned itself as infrastructure for the next wave of builders, including non-technical founders and SMB operators coding their own solutions. The strategy is to build with the assumption that your primary user will soon have superhuman coding assistance, making ease-of-integration and complete API coverage the primary competitive moats. For Airbnb hosts automating their properties or small businesses orchestrating smart devices, Seam's API became essential because these operators could now write their own workflows instead of waiting for SaaS vendors. For any infrastructure company, betting on the developer audience early, before AI tools mainstream that audience, provides a massive timing advantage—you'll have market dominance when demand explosively expands. [00:17:11] Custom Tools Beat Generic SaaS in the Age of Personalized Agentic Workflows Sy reveals that Seam built its own CRM from scratch despite the conventional wisdom that this...
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    33 min
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