How I Built This with Guy Raz copertina

How I Built This with Guy Raz

How I Built This with Guy Raz

Di: Guy Raz | Wondery
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A proposito di questo titolo

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.

New episodes release on Mondays and Thursdays.

Economia
Episodi
  • Advice Line with Eric Ryan of Method returns

    Advice Line with Eric Ryan of Method returns
    Apr 23 2026

    Today’s callers: Christina from California wonders how to build trust with her fragrance brand formulated without allergens. Then, James, also from California, assesses how he can create more brand awareness for his kids' flip flop company. And Ben from Florida evaluates whether he should raise outside capital for his light-up jewelry products.

    Plus, Eric’s philosophy on identifying strong founders and the brands now that he’s moved from being an entrepreneur to being an investor.

    Thank you to the founders of Havyn, Pidgin Toes, and Reserved for Humans for being a part of our show.

    If you’d like to be featured on a future Advice Line episode—where Guy and former show guests take questions from early-stage founders—leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.

    And be sure to listen to Method’s founding story as told by Eric Ryan and Adam Lowry on the show in 2018.

    This episode was produced by Noor Gill with music by Ramtin Arablouei. It was edited by Casey Herman. Our audio engineer was Cena Loffredo.

    You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com and on Substack.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    40 min
  • KIND bars: Daniel Lubetzky. From peace in the Middle East to a $5 billion snack bar

    KIND bars: Daniel Lubetzky. From peace in the Middle East to a $5 billion snack bar
    Apr 20 2026
    What if the thing you care about most ... might be what’s holding your business back?Daniel Lubetzky didn’t leave his law job to build a straightforward business. He left it to build a company he believed would support peace in the Middle East. Daniel named it, aptly, PeaceWorks. It partnered with Israeli and Arab businesses across the region to make and sell gourmet foods—together.But Daniel ran into a big problem: he discovered that lots of people don’t shop for a “cause”. Most people buy things they like—especially when it comes to food.Soon, Daniel was scrambling to find new revenue streams to support PeaceWorks. When he got the chance to sell an Australian snack bar in the U.S., he jumped on it—and did really well! But when Daniel's ONE big retailer dropped it, profits tanked.Daniel faced a brutal choice: Walk away… or start over.What came next was a leap of faith. He decided to create his OWN bar. It was almost completely unlike the competition at the time: It was made of whole nuts, fruits, sea salt, and a little chocolate—all easy to see in a novel, transparent wrapping. Daniel named his company KIND, and when he sold it to Mars in 2020, it was valued at $5 billion!This is a story about why mission alone doesn't sell, how failure forces clarity, and the moment every founder faces when they must decide: Do I keep going ... or do I quit?What you’ll learn:Why customers don’t buy your mission—they buy your productThe hidden danger of being “too purpose-driven”How to pivot without abandoning what matters to youWhy control over manufacturing can make or break your businessThe surprising power of retail placement (and why checkout counters changed everything)How scarcity thinking can limit growth—even when you’re winningWhy saying “yes” to the wrong opportunity (like Walmart too early) can hurt youTimestamps:00:06:18 – “It really did shape almost all of my decisions”: How Daniel's father survived the Holocaust and built a new life in Mexico00:17:40 – A landmark meeting of world leaders—and a dramatic career change00:19:30 – From a bankrupt sun-dried tomato spread to PeaceWorks00:24:29 – “They think you're adorable”: Why a mission isn’t enough to grow a business00:30:59 – Overnight collapse: Finding a big, new revenue stream—then losing it00:36:47 – The creation of the KIND bar00:47:36 – “You couldn't say no to Walmart”: Entering big box too early00:49:28 – The investment that pulled Daniel away from PeaceWorks00:55:43 – Starbucks and sampling: How KIND became a household name01:03:05 – An acquisition worth billions01:06:25 – Daniel's new mission: Builders vs. destroyersThis episode was produced by Alex Cheng with music by Ramtin Arablouei. It was edited by Andrea Bruce with research help from Noor Gill. Our engineers were Maggie Luthar and Robert Rodriguez.Follow How I Built This:Instagram → @howibuiltthisX → @HowIBuiltThisFacebook → How I Built ThisFollow Guy Raz:Instagram → @guy.razYoutube → guy_razX → @guyrazSubstack → guyraz.substack.comWebsite → guyraz.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    1 ora e 6 min
  • Advice Line with Chieh Huang of Boxed

    Advice Line with Chieh Huang of Boxed
    Apr 16 2026

    Today’s callers: Alec from California wonders if it’s time to bring production for his beef tallow skincare brand out of his kitchen to a co-manufacturer. Then, Jessica from California has a hit horse care product on her hands: is a major pet distributor a dream partnership or a brand-killer? And Eli in Minnesota is curious if he should tweak his signature anti-inflammatory coffee blend for bulk brewing or protect the original taste?

    Plus, Chieh reflects on his exit from Boxed and how his latest venture, Pelgo, helps people through similarly significant career transitions.

    Thank you to the founders of Surfing Cow, Tail Cinch, and Makor Coffee for being a part of our show.

    If you’d like to be featured on a future Advice Line episode—where Guy and former show guests take questions from early-stage founders—leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.

    And be sure to listen to the founding story of Boxed as told by Chieh on the show in 2021.

    This episode was produced by Rommel Wood with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Robert Rodriguez.

    You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com and on Substack.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    51 min
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