Send me a message!

A 50-person waiting list doesn't happen by accident. But it also isn't the result of having the most qualifications in the area, or spending money on advertising, or doing anything particularly complicated.

In this episode, I walk through the four things that actually built mine: defining who I wanted to teach, becoming visible to the right families, communicating a clear and consistent message, and letting the studio's reputation do the compounding work over time.

I also talk about what a waiting list actually changes about the way you run your studio, because it's not just a nice thing to say in your bio. It changes the decisions you make, the confidence you hold your policies with, and the quality of the enquiries you receive.

If you have empty slots you can't seem to fill, or if you take on every student who enquires because you don't feel able to say no, this episode is for you.

In this episode:

• What a waiting list actually means for your studio, beyond simply being full
• The process of defining your ideal student and why it is the foundation everything else builds on
• The free visibility tools that help the right families find you before they have even contacted you
• How to communicate a message that attracts the families you want to work with
• What a professionally run studio does for your reputation and your word-of-mouth referrals
• How to manage a waiting list professionally and what to say when you're full
• The four objections that hold teachers back from doing this work, and honest reframes for each one

Resources mentioned:

• How to Attract Your Ideal Piano Students (blog post)
• Free Studio Policy Template:
• Focus Sessions (£67/hr)

Access the show notes here: Episode 7 Show Notes