Fear of failure is obvious, but fear of success is far more subtle and more dangerous.

In this episode, Nadine is joined by MJ, founder of Conjur, to discuss how upper limits quietly keep women stuck, even when everything starts going right.

Nadine and MJ explore how identity shapes pricing, boundaries, confidence, and capacity, and why so many women unconsciously pull back just as things begin to work.

From shutting down after signing multiple clients, to undercharging despite high value, to constantly seeking more information instead of taking action, this episode breaks down how upper limits actually show up in your business and life.

Timestamps

00:00 Introducing MJ

01:39 MJ’s journey from photography into business and identity work

13:45 How self-sabotage and upper limits show up

16:10 Letting go of old identities to allow business growth

24:35 Pricing struggles and feeling uncomfortable charging your worth

27:46 The difference between lower limits and upper limits

35:35 Why success can feel scarier than failure

41:31 Why growth requires sitting in discomfort instead of pulling back

47:07 Self-trust, investing in yourself, and following through

51:26 How to recognise your own upper limits in business

01:00:18 Where to connect with MJ

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Connect with Nadine:Instagram: @nadineselinacoaching

TikTok: @nadineselinacoaching

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Connect with MJ

Instagram: @conjur.brandmagic

Threads: @conjur.brandmagic

TikTok: @conjur.brandmagic

Visit the Conjur website