How Does Design Flow Through Everything? Interview with Alex and Michel from Figma copertina

How Does Design Flow Through Everything? Interview with Alex and Michel from Figma

How Does Design Flow Through Everything? Interview with Alex and Michel from Figma

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Joining us today on board the good ship SS Tomorrow are Alex and Michel from Figma. We explore how AI is transforming design, the evolving role of designers in an AI-driven world, and the importance of human-centred thinking. Our guests, Alex from Figma and Michel, a seasoned designer advocate, share their perspectives on navigating this rapidly changing landscape, emphasising adaptability, differentiation, and collaboration. In this episode:

  • The pervasive influence of design as a guiding force across industries


  • How AI is shifting design from visual polish to systems thinking and intent


  • The role of workflows, user experience, and human interaction in the AI-era design


  • The tension between speed, differentiation, and direction in product development
  • Unifying customer touchpoints for seamless end-to-end experiences
  • The importance of craft, hand-made aesthetics, and the human touch


  • How tools like Figma are integrating AI to augment creativity and productivity
  • The critical skill of asking the right questions to navigate automation and AI
  • The future of spatial webs, holographic interfaces, and agent-based design systems


  • Advice for young designers: curiosity, communication, and understanding human behaviour

Join us as we navigate the fog of innovation and step confidently into a future where human-centred design collaborates seamlessly with AI. The key takeaway: design is never finished—never has been—and the best designers are those who embrace the messiness and always ask why.

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