New York Times journalist Calum Marsh joins Jude and Paul Reynolds to explore how CrossFit grew from a backyard barbecue into a global fitness phenomenon, and how the world it created helped HYROX thrive.

Calum explains why CrossFit initially resisted merchandise, sponsorships and other opportunities to make money. He also examines Greg Glassman’s influence, the Reebok partnership and the difference between CrossFit as a company and CrossFit as a training methodology.

They debate whether HYROX places enough value on strength, why elite CrossFitters cannot simply walk into HYROX and dominate, and why CrossFit athletes should embrace the sport.

Calum also discusses his book, The Glass Box, and what marathon training taught him about the demands of becoming a true hybrid athlete.

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