How Channel Partners Can Turn AI Hype into Customer Value copertina

How Channel Partners Can Turn AI Hype into Customer Value

How Channel Partners Can Turn AI Hype into Customer Value

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Timestamps:
00:00 – Introduction
01:17 – Meet Phillip Sellers and Xentegra
02:40 – What customers need from partners today
05:04 – Moving AI from hype to practical use cases
07:30 – How Xentegra is using AI internally
09:46 – The AI adoption and training gap
12:05 – What partners need from vendors' AI strategies
14:24 – Why AI integration creates more value
15:08 – When AI integration becomes a security problem
16:15 – Guardrails, governance and data permissions
18:02 – Why people still matter in an AI-powered channel
20:27 – Agentic AI, autonomy and keeping humans in control
22:15 – Why security platforms matter
24:00 – Data as the foundation for decision-making
25:09 – Helping customers unlock value from their data
27:41 – Does AI really change everything for channel partners?
28:25 – The challenge of monetizing AI services
29:22 – AI hype versus fundamental industry change
31:44 – Closing thoughts

A new episode of Channel Insider: Partner POV is released every other Thursday.

Watch the interview on YouTube @ChannelInsider_NewsAndTrends

If you have questions for a featured solution provider or want to be a guest on the show, reach out to us at partnerpov@channelinsider.com

For more episodes of Channel Insider: Partner POV as well as written content on the IT channel, go to channelinsider.com

Connect with Channel Insider on LinkedIn.

Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso.

The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.

Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.

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