How Black Americans Saved Cadillac During The Great Depression copertina

How Black Americans Saved Cadillac During The Great Depression

How Black Americans Saved Cadillac During The Great Depression

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During the Great Depression, Cadillac's sales collapsed and the Executive Commitee considered closing down the entire division.
One man, the Service Manager for Cadillac, stepped into the discussion uninvited with a plan to turn around the division in 18 months, contingent on one thing - that GM end it's discriminatory policy against selling to Black consumers.


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