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What if your brand could show up every day without you stepping in front of a camera? We sit down with James Williams, the 29-year-old founder behind an AI marketing firm that builds “digital twins” to help entrepreneurs publish more, test faster, and drive sales with lifelike videos that look and sound like them. From a near-eviction low point to six-figure wins, James shows how speed, scripting, and smart adoption can transform visibility and revenue.

We dig into the nuts and bolts of AI-driven marketing: why the script matters more than the set, how to map pain points to offers, and where AI clones slash production time and budgets. James explains how a 30–45 second ad can go from a $50,000 full-day shoot to a $1,500 AI spot completed in about an hour—freeing up capital for media spend and product. He also shares practical ChatGPT tweaks, like custom instructions that force clarifying questions, plus voice-mode drills that help you practice delivery and keep your authentic tone.

Beyond tactics, we talk systems, IP, and valuation. James lays out how to measure success with ROAS, build SOPs for fast-changing tools, and avoid licensing pitfalls that can sink your rights. We touch on exit readiness too—how AI personas make brands more transferable and how founders can blend real appearances with clones to keep the human connection intact. James’s Detroit-to-founder journey threads through it all, proving that disciplined process beats chaos and that visibility—not just ability—wins markets.

If you’re ready to lower costs, accelerate learning, and scale your message without losing your voice, this conversation will give you a playbook you can use today. Subscribe, share with a friend who needs marketing momentum, and leave a quick review to tell us what your AI twin would say first.

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