What if the real threat to surveyors isn’t AI... but ignoring it?

In this episode of The Surveying Shift, Louis is joined by James Brook FRICS, CEO and Founder of Novello, one of the UK’s fastest-growing residential surveying firms. James unpacks how AI is already transforming the surveying landscape, from automating report writing to reimagining customer experience. He shares Novello’s vision for a more human, consultative approach, powered by the right tech.

If you're a surveyor wondering how to stay relevant, competitive, and indispensable in an AI-driven world, this is the episode for you.

KEY TAKEAWAYS:

• AI is already being used in photo recognition and voice note transcription for surveys
• Novello is building an in-house AI app with an interactive client portal
• The traditional PDF report is becoming obsolete for client needs
• AI will automate admin, freeing up surveyors to build stronger client relationships
• Many surveyors fear AI due to job loss concerns, but it's also a chance to elevate their role
• A better client experience means more interaction, not just a better document
• Surveyors should focus on relationship-building and soft skills to future-proof their careers
• AI tools must still be backed by RICS-qualified oversight for quality assurance
• Firms that rely on volume and low fees are most vulnerable to AI disruption
• Investing in relationships and human connection is Novello’s biggest priority for 2025

BEST MOMENTS:

00:01:45. “We always had a clear vision that we wanted to grow something big.”
00:03:10. “We think we’re probably the second or third largest home survey firm in the UK.”
00:04:00. “I know Goldcrest was one of the leaders in the low-fee model.”
00:05:15. “We’ve upped their fees 20%... all our surveyors now have drones.”
00:08:50. “I had the guy who trained me say, now you’re giving it all away with AI.”
00:13:20. “We’re building our own AI app and interactive client portal.”
00:14:50. “We live in a TikTok society. People don’t want pages and pages of data.”
00:19:14. “Our dev thinks it’ll get to a stage where you can walk around with video and need minimal input.”
00:47:18. “Your network, your relationships, your soft skills... these are non-replaceable.”

Learn more about GoReport: https://www.goreport.com

Stay ahead of industry change, explore digital tools, and hear stories from leaders shaping the future of surveying.

📐 New episodes of The Surveying Shift drop every month.
🎧 Listen on Spotify, Apple Podcasts, or your favorite podcast app.

• LinkedIn: https://www.linkedin.com/company/goreport/
• Instagram: https://www.instagram.com/goreport/
• Facebook: https://www.facebook.com/GoReportSurvey

If this episode gave you value, please like, comment, and share it with a colleague.

This podcast has been brought to you by APodcastGeek.
https://www.apodcastgeek.com