How AI Analytics Transforming E-Commerce Businesses with Andrei Rebrov, Finsi
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How AI Analytics Transforming E-Commerce Businesses with Andrei Rebrov, Finsi
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In this episode, we explore how subscription and e-commerce companies can harness data, AI, and innovative payment strategies to boost growth and improve customer engagement. Andrei Rebrov, co-founder of Finsi and former CTO of Scentbird, shares practical insights on building effective analytics systems and integrating AI for smarter decision-making.
In this episode:
00:00 - Increasing e-commerce conversions through customer payment options
00:26 - Andrei Rebrov introduces his background and current focus in data analytics
01:54 - The problem of blind decision-making in subscription and retail businesses
02:24 - The rise of data-driven approaches in subscription companies like Scentbird
03:59 - Defining what analytics really means for business insights
04:42 - Moving beyond dashboards to actionable knowledge for executives
06:38 - The technique of asking "five whys" to drill down into data anomalies
08:21 - Challenges of connecting multiple disconnected data sources
08:50 - The importance of clean, stitched data for effective AI analysis
10:17 - How AI can rapidly analyze correlations across multiple data points
11:54 - Real-world examples of anomaly detection and