A derelict department store, a bold pension strategy, and a belief that buildings should trade like living ecosystems. We sit down with Neil to share how we transformed 45 King Street into a boutique apart-hotel and flexible workspace that runs on smart tech, focused design, and community energy.

We trace the leap from three decades in corporate sales to a SaaS pension-backed acquisition, breaking down how an OpCo/PropCo structure and VAT registration funded a full fit-out without bank finance. On the workspace floor, licences replace leases, soundproofing and climate control lift the bar, and co-working acts as an incubator rather than a crutch. When bigger suites proved slow to move, we pivoted them into a thriving events business, adding steady weekday demand and opening the doors to local organisations, exhibitions, and workshops.

Upstairs, fifteen boutique rooms and suites anchor a tech-enabled apart-hotel experience. There’s no front desk and no restaurant; instead, guests get quality essentials, tight partnerships with local food and laundry, and a QR “cube” that connects everything from breakfast to support in seconds. A six–six–six–six comms cadence keeps service personal and consistent. Summer occupancy climbed past 70 percent, and a growing pipeline of pre-booked coach tours stabilises seasonality while B2C channels fill nightly gaps. We also get candid about the tough parts: late-stage compliance changes, nine months of delays, and the real cost of lost trading days. The lesson lands hard—add contingency for both money and months, and build early alignment with building control and fire safety.

If you’re curious about SaaS pensions, flexible workspace operations, boutique hospitality, or how to monetise a multi-use asset with one empowered team member and the right tech stack, this conversation maps the playbook and the pitfalls. Subscribe, share with a fellow operator or investor, and leave a review—what strategy would you try first?