When your DMs become your lifeline and group chats feel like a dream, how do you actually make friends as an adult?

In this episode of House of Content, we unpack the emotional rollercoaster of building a community from scratch when moving abroad, both online and IRL.

From lonely starts to digital soulmates, Bumble BFF, and brand-backed friendships, we explore what real connection looks like in a swipe-first world.

Episode Highlights:

• Why adult friendships feel harder (and lonelier) than dating
• How creators are reshaping what friendship looks like online

• The brands getting community right—and the ones faking it

Crisis mode: activated.
From vending machines to Vegas, the past few months have delivered some of the juiciest brand and creator scandals we’ve seen in a while.

In this episode, we break down the internet’s collective eye-roll at MrBeast’s $3 chocolate surprise, Poppi’s influencer vending machine backlash, and PrettyLittleThing’s pivot to “quiet luxury” (that wasn’t so quiet after all).

We unpack why these fails keep happening, the blurry line between accountability and cancellation, and how to recover when the internet comes for your reputation.

Takeaways:

• The bubble is real, and the internet will always pop it

• Creators do have responsibility (even if they pretend otherwise)
• The smartest brands evolve from backlash

Two aesthetics. One algorithm. Gen Z is living through a cultural split screen—where prairie-core modesty and borderline NSFW outfits are trending side by side.

In this episode, we dig into why the same generation is romanticizing religious dress codes and wearing less than a bikini to dinner.

We unpack the rise of modesty as rebellion, the spectacle of emotional overshare, and what it all means for brands trying to pick a lane, or survive in the contradiction.

Takeaways:

• Modesty is trending, aspirational, and algorithmic
• Emotional nudity is the new performance art
• The brands that win don’t play it safe—they commit to a POV