Hospitality’s Digital Reset with Ulrich Pillau (Apaleo)
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Hospitality’s Digital Reset with Ulrich Pillau (Apaleo)
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In this episode of Pillow Talk Sessions, Jessica Gillingham sits down with Ulrich Pillau, Co-founder & CEO of Apaleo, to explore how AI and API-first technology are redefining what modern hospitality looks like behind the scenes and in front of guests.
Uli explains why the industry is splitting between digital-first operators and legacy brands struggling to adapt, and why simply “moving to the cloud” won’t fix broken guest journeys without a fundamental rethink of operating models.
💡 In this conversation, you’ll hear about:
🤖 How AI and LLMs are changing how guests research, book, and interact
🏨 Why replacing a PMS doesn’t automatically modernise operations
🔌 How open, API-first platforms enable faster experimentation and innovation
🔄 The emergence of hybrid models blending hotels, serviced living, and niche lodging
⚠️ Why mid-market brands face consolidation pressure without real digital reinvention
A clear-eyed look at what hospitality must rethink now to stay competitive in an AI-driven world.