She built one of Britain’s most beloved fashion brands from an IKEA table. No investment. No blueprint. Just vision, grit, and a best friend from university who believed in the same dream.

This is Henrietta Rix. And this is the story behind the success.

Because while the world was watching Rixo land on Net-a-Porter, appear on the backs of celebrities and become a globally respected British fashion brand, Henrietta was carrying something far more personal. She’d always known she wanted a big family. It was never a question. But getting there was harder than she ever imagined. PCOS, years without regular periods, five years of medication just to ovulate and a quiet fear that the family she’d always pictured might not come easily.

Then came her children and the scaling business! which equalled the moment the wheels started to feel like they were coming off.

This episode is about all of it. The four years of sacrifice before the breakthrough, the hormonal battles no one talks about in the boardroom, the breakdown that finally forced a reckoning, and the very modern, very honest juggle she’s found on the other side.

WHAT WE COVER:

• Building Rixo from scratch with zero investment and everything to prove

• The four-year grind before the brand finally broke through

• The Net-a-Porter moment — and what it actually felt like

• How her wedding ended up in both British and American Vogue

• Living with PCOS and discovering fertility isn’t guaranteed

• Five years of medication to ovulate — and why she didn’t talk about it

• Always wanting a big family — and the fear she might not get one

• The breakdown that came from never planning for childcare

• How she now structures her week to show up for both her business and her babies

• Why the juggle isn’t perfect — but it is possible

In our first episode, we sit down with rapper, actress, global superstar and — her favourite title of all — Mum. This is Eve. And this is the story she hasn’t fully told.

Because behind the Grammy, the hits and the iconic status, Eve has been fighting battles that will feel painfully familiar to so many of us. Fibroids. Painful periods. Four rounds of IVF. The desperate, exhausting, hope-and-heartbreak cycle of trying to become a mother while the world only sees the highlight reel.

That’s exactly what Hormones & Heroines is here for. The stuff behind the scenes. The stuff we don’t talk about enough. The juggle, the struggle, and the silent fights that so many high-achieving women carry alone.

Hormones & Heroines is the podcast for women who look effortless on the surface while their legs are kicking furiously beneath it.

Hosted by broadcaster and Mum-trepreneur Sarah-Jane Crawford, it was born from a simple but rarely spoken truth: women are constantly showing up — to the boardroom, the school run, the studio, the startup — while quietly navigating fertility treatments, perimenopause, crippling period pain, pregnancy loss, and everything in between. We are biologically different to men, and yet we’re expected to perform as though we’re not.

Honest, warm, and unflinching conversations with heroines who’ve mastered the art of the mask, and who are finally ready to talk about what’s underneath.

Coming this March!

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