If you are currently looking for a Board role, answer this honestly: Is your strategy based on searching for that perfect advertisement, waiting for head-hunters to call, or asking your network to "keep you in mind"?

If so, you are likely hearing a lot of silence.

In this episode, I am sharing a bit of a reality check. I am breaking down the four most common "strategies" aspiring Board Members use, and exactly why they don't work in today's market.

Over 90% of Board roles are never advertised. If you are relying on the "Seek.com Approach," you are competing for less than 10% of the seats. It is time to stop playing the lottery and start building a strategy.

I'll walk you through the flaws in the traditional advice and introduce the intentional, strategic framework you need to access the hidden market and land your first, next, or paid Board role.

Key Takeaways

• The "Seek.com" Approach: Why waiting for advertisements means you are missing 90% of the market (and fighting for scraps).
• The Credential Trap: Why another post-nominal won't magically open the Boardroom door, and what Boards are actually looking for.
• The Recruiter Myth: Why the head-hunters who loved you as an executive have suddenly gone silent.
• The "Keep Me in Mind" Mistake: How aimless networking burns relationship capital and makes you look desperate.
• The Better Way: Introduction to an intentional Board Search Strategy (underpinned by a North Star, an Unique Board Value Proposition, and authentic Strategic Networking).

Are you ready to stop waiting? If you want to move from "aspiring" to "appointed" in 2026, I am opening the doors to a new high-touch implementation program: Build Your Board Career.

This is a 3-month intensive (with ongoing support and lifetime membership) designed to help you define your North Star, craft your Unique Board Value Proposition, and build a networking plan to access the hidden market.

Join the Priority Waitlist here