Honesty in Leadership with Tom Vaughton copertina

Honesty in Leadership with Tom Vaughton

Honesty in Leadership with Tom Vaughton

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What does leadership look like when we slow down, step outside, and focus on learning over blame?

In this episode of the Peace is a Choice podcast, Natasha Wallace is joined by Tom Vaughton, founder and CEO of Varn, a search marketing agency built on curiosity, creativity and connection with nature.

Tom shares how SEO is evolving into search everywhere, as people aren’t just searching on Google anymore; they’re asking questions in AI tools and across social platforms, too. Natasha and Tom explore what it means to test marketing properly, link it back to real business metrics, and keep evolving as the landscape changes.

Tom also tells the story behind Varn’s woodland office, from a lockdown experiment under a tarpaulin to a purpose-built outdoor workspace with reliable internet. They reflect on how the environment shapes thinking, collaboration and culture, why a learning mindset matters and how VarnFest and VarnFest Future Leaders create space for honest leadership conversations in the great outdoors.

Connect with Tom:

LinkedIn: https://www.linkedin.com/in/tomvaughton/

Website: https://varn.co.uk/

Visit VarnFest: https://varnfest.co.uk/

Connect with me:

LinkedIn: https://www.linkedin.com/in/natasha-wallace-cs/

Website: https://www.natashawallace.com/

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