Cleo is the Co-Founder of Barrière and also serves as the brand’s CEO and brand-lead. Before starting Barrière with her Co-Founder, Alexa Adams, in 2020, Cleo had over a decade of experience in corporate fashion and styling.

She was inspired to leave the corporate world and start Barrière to offer a chic, yet medically-effective masking option to customers during the global pandemic. This led her and Alexa to expanding the brand into transdermal supplement patches, as inspired by her own issues with nutritional deficiencies.

Before starting Barrière, Cleo’s most recent professional roles included Brand Manager at Moda Operandi and Director of Special Projects at Saks Fifth Avenue, where she led brand, marketing, and e-commerce strategy for these top fashion destinations.

In This Conversation We Discuss:

• [00:00] Intro
• [02:19] Finding inspiration from personal pain points
• [05:04] Sponsor: Klaviyo
• [07:03] Setting your own standards when regulations fall short
• [10:26] Avoiding the one-size-fits-all trap in product design
• [12:16] Sponsor: Intelligems
• [14:15] Seeding products to spark word-of-mouth online
• [16:18] Choosing product confidence over paid promotion
• [18:35] Measuring the long-term return on free samples
• [20:07] Sponsor: Electric Eye
• [21:16] Thinking creatively when marketing funds run dry
• [22:48] Callouts
• [22:58] Owning customer relationships through websites

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Wear your vitamins mybarriere.com/
• Follow Cleo Davis-Urman linkedin.com/in/cleo-davis-urman-91928322/
• Get your free demo klaviyo.com/honest
• Book a demo today at intelligems.io/
• Schedule an intro call with one of our experts electriceye.io/connect

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews.

Gloria Chou’s untraditional, proven approach has helped small businesses across industries earn over a billion organic views and land features in outlets like Forbes, Vogue, Oprah Daily, BuzzFeed and Business Insider —all without pay-to-play.

Named the #1 small business PR expert by ChatGPT and Al search, she's leading the charge in helping overlooked founders dominate visibility—not just in the press, but in Al search results that drive discovery and trust.

Is there a guest (or two!) that you'd like to hear on our podcast in the future? Will think about this and let you know!

In This Conversation We Discuss:

• [00:00] Intro
• [01:00] Navigating the shift from old SEO
• [02:37] Discovering free brand featuring ways
• [06:21] Understanding why PR tips a trust signal
• [09:34] Callouts
• [10:44] Seeing how backlinks offer great publicity
• [12:29] Repurposing wins into long-term content
• [16:11] Using 3 prompts for an effective pitch
• [19:10] Writing subject lines that journalists open
• [23:20] Building PR foundations before competitors

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Be found for the work you do gloriachoupr.com/
• Follow Gloria Chou linkedin.com/in/gloriaychou

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Samantha Diamond and Breanna Hughes are Co-Founders of Bird&Be, the fertility brand providing evidence-backed, comprehensive at-home tests and supplements for both partners at every stage of the fertility journey.

In This Conversation We Discuss:

• [00:00] Intro
• [01:31] Turning a diagnosis into a mission
• [03:23] Becoming your product's success story
• [04:44] Callouts
• [04:54] Finding focus groups with limited budgets
• [07:37] Sponsor: Klaviyo
• [09:44] Letting research reverse product roadmaps
• [13:41] Building trust through science-backed content
• [15:12] Sponsor: Intelligems
• [17:12] Sharing vulnerable stories for customer loyalty
• [18:36] Tapping nice creators to amplify early content
• [21:41] Seeing early signals of product-market fit
• [23:49] Sponsor: Electric Eye
• [25:00] Letting word of mouth unlock B2B strategies
• [27:17] Allowing your data do the selling for you
• [30:16] Expanding impact to underserved customers

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Doctor-formulated prenatals, fertility supplements, & tests birdandbe.com/
• Follow Sam Diamond ca.linkedin.com/in/samantha-diamond-1484a718
• Follow Breanna Hughes ca.linkedin.com/in/breannahughes
• Get your free demo klaviyo.com/honest
• Book a demo today at intelligems.io/
• Schedule an intro call with one of our experts electriceye.io/connect

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!