Angela Clark - Mubarak is a senior digital and eCommerce executive with 30 years of experience building and transforming digital businesses at some of the world's most recognized consumer brands — including Patagonia, Levi Strauss, eBay, elf Cosmetics, Williams-Sonoma, True Religion, and Eddie Bauer.

Most recently VP of Digital at Patagonia, Angela now leads Eclipse Advisory Group, a consultancy focused on helping PE-backed brands, legacy retailers, and DTC startups unlock digital growth. She serves on the board of the California State Park Foundation, is an incoming Fellow at the Graham School at the University of Chicago, sits on the Total Retail Advisory Board, and has been recognized as a Direct 60 Honoree and CommerceNext 2024 Leader to Watch.

She is based in LA, where is an avid cycler and dog mom to Maximus and Chloe and super auntie to her 12 yr nephew Evan.

In This Conversation We Discuss:

• [00:00] Intro
• [02:31] Adapting old strategies to new mediums
• [07:33] Sponsor: Klaviyo
• [09:39] Measuring success beyond simple revenue
• [14:23] Sponsor: Intelligems
• [16:24] Resisting trends that mismatch your brand
• [19:14] Sponsor: Electric Eye
• [20:19] Investing resources where they matter most
• [24:25] Moving away from the promotional drug
• [29:27] Callouts
• [29:37] Defining your target market sweet spot

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Retail Legacy Meets Digital Disruption eclipsemedia365.com/
• Follow Angela Clark - Mubarak linkedin.com/in/angclrk/
• Book a demo today at intelligems.io/
• Get your free demo klaviyo.com/honest
• Schedule an intro call with one of our experts electriceye.io/connect

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this episode, Laura Cantor shares key takeaways from her experience at Vendors in Partnership, including emerging trends in retail, the growing importance of meaningful partnerships, and how brands can cut through the noise in a tech-saturated landscape.

She dives into why people—and the partnerships they build—are still the foundation of innovation and growth, even as AI continues to transform the industry.

Laura also highlights tactical approaches that are driving real results today, including insights on high-impact ecommerce solutions like AfterSell, a platform helping brands maximize revenue through post-purchase optimization.

In This Conversation We Discuss:

• [00:00] Intro
• [02:38] Learning the value of brand building
• [06:20] Sponsor: Migrate
• [08:19] Prioritizing learning over job titles
• [12:46] Sponsor: Intelligems
• [14:46] Overcoming organizational status quo
• [17:08] Streamlining operations for future tech
• [21:06] Sponsor: Electric eye
• [22:14] Optimizing brands for agentic AI search
• [23:43] Monetizing traffic through retail networks
• [25:34] Callouts
• [25:44] Leveraging partnerships for mutual wins
• [28:00] Emphasizing human strategy alongside AI

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Women's apparel specialty retailer nyandcompany.com/
• Follow Laura Cantor linkedin.com/in/lauracantor/
• Migrate and grow more klaviyo.com/honest
• Book a demo today at intelligems.io/
• Schedule an intro call with one of our experts electriceye.io/connect

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Kevin McLaughlin is a Google Analytics and Tag Manager expert specializing in building custom Google Analytics implementations that give you consistent, accurate, and easy to use results that actually help you make better business and product decisions.

Because of his years of experience in product development and management, he knows how to implement your marketing analytics tools so you can derive new insights from your data. As a developer and engineer, Kevin can deal with any level of technical-detail, from quick audits to in-depth, custom javascript setups and maintenance.

He has worked at both large companies and small startups and have setup analytics for both as well as many blogs, small businesses, and non-profits.

Kevin is currently developing several web-applications myself, which keeps me up to date on the latest web technologies and how to implement analytics effectively with them.

In This Conversation We Discuss:

• [00:30] Intro
• [01:30] Solving messy data gaps in business
• [03:33] Building tools to fix your own pain
• [04:50] Rebuilding analytics for a new internet era
• [06:20] Adapting to a more privacy-first internet
• [06:56] Moving beyond session-centric measurement
• [08:15] Aligning analytics with real shopping sessions
• [09:24] Shifting from plug-and-play to custom reporting
• [10:25] Callout
• [10:36] Overcoming the GA4 learning curve shock
• [12:37] Unlocking power in custom GA4 explorations
• [13:13] Fixing tracking before analyzing performance
• [14:37] Breaking down how GA4 actually receives data
• [16:53] Understanding why GA4 misses real orders
• [18:23] Fixing missing orders with server-side tracking
• [20:44] Choosing build vs buy analytics tools
• [21:31] Keeping analytics simple for early-stage stores
• [22:37] Avoiding over-optimization too early
• [25:01] Staying grounded in real customer acquisition
• [25:47] Combining clean data with real interpretation
• [26:49] Making GA4 implementation simple for merchants

Resources:

• Subscribe to Honest Ecommerce on Youtube
• The leading GA4 integration for Shopify slideruleanalytics.com/
• Follow Kevin McLaughlin https://www.linkedin.com/in/kevin-mclaughlin-1900/

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!