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We go inside Hockey Ireland’s ten-week sprint to transform the Sport Ireland Campus into a Pro League venue with world-class broadcast, a sold-out crowd, and a free fan village that widens the sport’s reach.

Chief Commercial and Marketing Officer Nick McElwee brings us inside the decision-making process that will deliver World Class Hockey in Dublin this week.

• Winning hosting rights on a ten-week timeline
• Leaning on a small core team and expert partners
• Turning a campus into a functioning venue
• Balancing weather risk, branding, and broadcast needs
• Building a world-feed TV product with 10 cameras
• Funding mix, de-risking, and early ticket sales
• Creating FOMO with a 1,500-seat sell-out
• Opening a free fan village to grow visibility
• Using experience from Formula One-scale events

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