Welcome back to Day 3 of our 4-day special series, "Find Your Heart in Greenville," part of the Historic Jefferson Highway Podcast.

This series is the result of our personal visit back in the fall of 2025, a trip we agreed to after meeting the incredible Stacey Foley at the Jefferson Highway Conference in McAlester, Oklahoma, earlier that summer.

Today, we are talking Style and Stage. Greenville has transformed its historic downtown into a bustling entertainment district. We stroll through the downtown and enjoy the interactive Hearts of Hunt County Art Trail, and the incredible murals—specifically "A Legacy of Performance," which showcases all the legends who have played here.

We take you inside the Greenville Municipal Auditorium (GMA), a national treasure that has completed a multimillion-dollar renovation, making it a state-of-the-art venue with sound systems rivaling major arenas. Hear about the backstory of this renovation in our first podcast with Micah McBay and Stacey Foley (linked below).

Then, we take you inside The Texan Theater, owned by Barbara Horan. It is truly a house concert experience. From the Houdini posters found in the walls to the Skybox VIP seating, it is where legends like Billy Bob Thornton and Lukas Nelson come to play for an intimate crowd.

Finally, we close the show at Rebel Mary’s Boutique. Tammy Harris is a former nurse turned boutique owner who believes fashion is about confidence. We’re talking about her incredible upcycled silk pieces and the "Community over Competition" spirit that defines Greenville’s small businesses.

🔗 Links Mentioned in this Episode: * Greenville Tourism: http://travelgrenvilletx.com/ * Initial Episode with Stacey Foley & Micah McBay: https://jefferson-highway.podbean.com/e/greenville-texas/ * The Texan Theater: https://www.facebook.com/TexanTheater/ * Rebel Mary's Boutique: https://rebelmarys.com/ * Jefferson Highway Association: https://jeffersonhighway.org/ * Jefferson Highway Dispatch Updates: https://jeffersonhighwaydispatch.substack.com/ * Plan Your Texas Trip: https://www.jeffersonhighwaytravelguide.com/travel-directory/texas

PART 1 & 2 OF THIS SERIES - Part One: https://jeffersonhighwaydispatch.substack.com/p/greenville-texas-part-one - Part Two: https://jeffersonhighwaydispatch.substack.com/p/greenville-texas-part-two

Welcome back to Day 2 of our special Jefferson Highway 4-part series, "Find Your Heart in Greenville, Texas." After exploring the incredible history at the Audie Murphy/American Cotton Museum in Part 1, today we look at the living, breathing pulse of this Northeast Texas community.

Recorded in the heart of downtown at Prairie Coffee House, we sit down with local leaders and residents to discuss how Greenville is growing—and doing it with integrity.

In this episode: * Stacey Foley (Greenville Tourism Manager): Our "tour guide" shares the inside scoop on Greenville’s attractions and community spirit. * Randy Tarpley (Tarpley Realtors): Insights into the booming housing market and why people are flocking to Greenville. * Hannah Bywater (Greenville Chamber of Commerce): Discussing local business growth and the town's welcoming atmosphere. * Local Perspectives: Residents Xachary Aguilar and Natalie Pegg share why this city is the perfect place to live, work, and visit.

We also highlight how Greenville is preserving its past while building its future, including the amazing Lofts on Lee vacation rentals right above us!

Links Mentioned: * Greenville Tourism: http://travelgreenvilletx.com/ * The Route: https://jeffersonhighway.org/ * Plan Your Texas Trip: https://www.jeffersonhighwaytravelguide.com/travel-directory/texas * Part 1 of the Podcast Series: https://jeffersonhighwaydispatch.substack.com/p/greenville-texas-part-one * Prairie Coffee House:https://prairiecoffeeco.com/ * Tarpley Realtors: https://www.tarpleyrealtors.com/ * Greenville Chamber of Commerce: https://www.greenvillechamber.com/ * Stay Updated: https://jeffersonhighwaydispatch.substack.com/

Welcome to Part One of our special 4-Part series: "Find Your Heart in Greenville, Texas." The historic Jefferson Highway is a 115-year-old international treasure, stretching from the pines of Winnipeg to the palms of New Orleans. Today, we anchor in Northeast Texas to explore why Greenville is the ultimate "Homebase" for your Texas Jefferson Highway adventure.

We’re driving through the historic Blackland cotton fields, visiting the "Highway Sisters" of Bonham and Denison, and diving deep into the soul of the region at the Audie Murphy/American Cotton Museum. Our guest, Susan Lanning, shares the incredible legacy of one of America’s most decorated soldiers and the "White Gold" industry that built this community.

In This Episode: * The Homebase: Why the Comfort Suites is the perfect base for your trip. * The Drive: Navigating the history of the Blackland Prairie and the stunning Bonham courthouse. * The Legend: Susan Lanning on Audie Murphy and the American Cotton Museum. * Mascot Update: Priscilla the Sock Monkey and Stinky the Donkey hit the road!

Resources & Links: * Greenville Tourism: http://travelgreenvilletx.com/ * The Museum: https://cottonmuseum.com/ * The Route: https://jeffersonhighway.org/ * Plan Your Texas Trip: https://www.jeffersonhighwaytravelguide.com/travel-directory/texas * Stay Updated: https://jeffersonhighwaydispatch.substack.com/