Hire Yourself Podcast with Pete Gilfillan

You can have the title, the experience, and the accomplishments, but without a clear why, it becomes harder to stay motivated, focused, and energized. In this reuploaded episode, Pete Gilfillan breaks down why defining your purpose is critical for senior-level executives who want to stay driven, fulfilled, and aligned with their long-term goals. Your why is the anchor that keeps you steady through stress, uncertainty, and career transitions.

In this episode, Pete discusses:

• Reclaiming Your Spark
  Executives often lose motivation because they drift away from their why. Pete talks about how reconnecting with your purpose restores energy, enthusiasm, and clarity.
• Separating Your Personal Why and Your Business Why
  Your personal purpose and your professional purpose are not always the same. Pete explains why separating the two gives you strength, direction, and long-term commitment.
• Staying Strong During Tough Seasons
  Every executive faces setbacks. A clear why gives you the resilience to push through challenges, market changes, and stressful periods.
• Self Assessment and Alignment
  Pete outlines how to identify what truly matters to you, what satisfies you, and what drains you so your why is grounded in reality.
• Creating a Long Term Vision
  Your why must align with your ten year goals. Pete shares how defining your future helps you stay focused and avoid drifting through your career.
• Seeking Guidance and Support
  Sometimes finding your why requires help. Pete talks about how mentors, coaches, and accountability partners help you gain clarity and stay aligned.
• Fueling Motivation and Fulfillment
  Your why is the engine behind commitment, creativity, and sustained drive. When your purpose is clear, even difficult work feels meaningful.

Key Takeaways

• Your why gives you the spark you may have lost
• You must define your personal why and your business why
• A strong why helps you survive tough seasons in your career
• Self assessment keeps your purpose aligned with what matters
• A ten year vision gives your purpose long term direction
• Mentors and coaches help you stay aligned
• Purpose fuels motivation and long term fulfillment

“Your why is the engine that keeps you going when everything else tries to slow you down.” - Pete Gilfillan

CONNECT WITH PETE GILFILLAN:
🔗 LinkedIn: https://www.linkedin.com/in/petegilfillan/
🌐 Website: https://www.hireyourself.com/

CONNECT WITH HIRE YOURSELF PODCAST:
🎧 Apple: https://podcasts.apple.com/us/podcast/the-hire-yourself-podcast/id1472038217
🎧 Spotify: https://open.spotify.com/show/7eTKOLjuUWbf7BRtGtp6dP?si=eb2f7b38bd884804
▶️ YouTube: http://www.youtube.com/@hireyourself7642
📅 Meet with Pete: https://go.hireyourself.com/gilfillan?utm_source=LinkedIn&utm_medium=Social&utm_campaign=IR

Hire Yourself Podcast with Pete Gilfillan

Ageism is real, and it’s accelerating. In this reuploaded episode, Pete breaks down how executives in their late 40s, 50s, and 60s can protect themselves from being pushed out of corporate life before they’re ready. With layoffs rising, loyalty disappearing, and older leaders being overlooked or replaced, Pete outlines eight practical steps to stay relevant, protect your income, and build long-term security.

In this episode, Pete discusses:

• Acknowledging ageism as a real threat
  Ageism is growing across industries. Recognizing the bias early helps you prepare and take strategic action before it impacts your career.
• Modernizing your resume and online presence
  Showcasing recent accomplishments, updated skills, and new certifications helps counter the perception that older executives aren’t up to date.
• Continuing to build and demonstrate leadership
  Senior-level leaders bring decades of experience. Highlighting decision-making skills, innovation, and cross-generational leadership reinforces your value.
• Leveraging your network and building mentorship
  Strong professional relationships increase your visibility, create opportunities, and help validate your expertise.
• Upskilling and reskilling to stay relevant
  Staying current with technology, AI, data, and new systems demonstrates adaptability and commitment to growth.
• Leading multi-generational teams
  Showing strength in mentoring younger talent and collaborating across age groups helps counter age-based assumptions.
• Creating a Plan B through business ownership
  Real estate, consulting, and especially semi-absentee franchise ownership can help create income security when corporate roles disappear.
• Advocating for yourself in the workplace
  Communicating your value and maintaining visibility helps reduce the impact of bias, even in environments where ageism is never openly acknowledged.

Key Takeaways:

• Ageism is real, rising, and impacting executives earlier than ever.
• Fifty percent of corporate executives over 50 are pushed out before they are ready.
• Only ten percent of those who get pushed out earn the same or more in their next role.
• You must protect yourself before ageism hits, not after.
• Building income security outside of corporate — especially through semi-absentee franchise ownership — creates real stability and control.
• A side business gives you a runway, a pivot point, and a safety net when corporate life shifts unexpectedly.

“Ageism is unavoidable, but being unprepared is optional. Build something on the side so you're never caught flat footed.” — Pete Gilfillan

CONNECT WITH PETE GILFILLAN:
🔗 LinkedIn: https://www.linkedin.com/in/petegilfillan/
🌐 Website: https://www.hireyourself.com/

CONNECT WITH HIRE YOURSELF PODCAST:
🎧 Apple: https://podcasts.apple.com/us/podcast/the-hire-yourself-podcast/id1472038217
🎧 Spotify: https://open.spotify.com/show/7eTKOLjuUWbf7BRtGtp6dP?si=eb2f7b38bd884804
▶️ YouTube: http://www.youtube.com/@hireyourself7642
📅 Meet with Pete: https://go.hireyourself.com/gilfillan?utm_source=LinkedIn&utm_medium=Social&utm_campaign=IR

Hire Yourself Podcast with Pete Gilfillan

A common concern executives bring to Pete is simple: Do I need sales experience to invest in a franchise?

In this reuploaded episode, Pete explains why the answer is no — and why your leadership experience matters far more than your sales background.

Franchise systems are built to give owners the tools, structure, and support they need to generate customers and grow revenue. If you can talk to people, lead a team, and follow a proven process, you can succeed as a franchise owner.

In this episode, Pete discusses:

• Proven Business Models
  Franchises already have a tested blueprint, refined systems, and established sales processes. You simply follow the model.
• Marketing & Branding Support
  National and local campaigns drive customers to the business — reducing your reliance on personal selling.
• Operational & Sales Support
  Lead generation, CRM tools, and structured sales training help you ramp up quickly even without a sales background.
• Leveraging Your Network
  Executives already have professional relationships that can accelerate early growth and local visibility.
• Management & Strategy Focus
  Owners focus on leadership and decision making while trained staff handle day-to-day sales activities.
• Comprehensive Training from the Franchisor
  Franchisors teach you everything — from scripts to closing techniques — no prior experience required.
• Recruiting a Strong Sales Team
  Franchise systems help you hire sales talent so you can oversee the business rather than be the salesperson.
• Clear Metrics and KPI Tracking
  Franchisors provide dashboards and performance metrics to help you stay on course as you scale.

Key Takeaways:

• You do not need prior sales experience to succeed in a franchise.
• Franchise systems provide the tools, training, and support needed to generate revenue.
• Your executive background — leadership, planning, accountability — matters more than selling skills.
• You only need to be comfortable talking to people and building relationships.
• Franchising gives you a structured path to build wealth, gain control, and live life on your terms.

“You don’t need to be a salesperson to succeed in franchising. You just need to be coachable, willing to lead, and comfortable talking to people.” — Pete Gilfillan

CONNECT WITH PETE GILFILLAN:
🔗 LinkedIn: https://www.linkedin.com/in/petegilfillan/
🌐 Website: https://www.hireyourself.com/

CONNECT WITH HIRE YOURSELF PODCAST:
🎧 Apple: https://podcasts.apple.com/us/podcast/the-hire-yourself-podcast/id1472038217
🎧 Spotify: https://open.spotify.com/show/7eTKOLjuUWbf7BRtGtp6dP?si=eb2f7b38bd884804
▶️ YouTube: http://www.youtube.com/@hireyourself7642
📅 Meet with Pete: https://go.hireyourself.com/gilfillan?utm_source=LinkedIn&utm_medium=Social&utm_campaign=IR