In this episode, Mandi shares how one firm went from charging a few hundred dollars an hour to closing million-dollar contracts, simply by redefining the category they played in. Instead of selling services like engineering or surveying, they positioned themselves around solving the high-stakes problems that keep executives up at night, saving companies hundreds of thousands in lost profits and delays.

By reframing their offer around measurable client outcomes, they didn’t just raise prices, they multiplied their value. Within months, they replaced low-margin clients with top-tier ones willing to pay six and seven figures for results that truly mattered.

🔍 In This Episode, You’ll Learn:

• How to reposition your services around transformational outcomes, not deliverables
• The strategy that helped one firm 5x its fees and land million-dollar contracts
• Why solving C-suite problems creates instant demand and loyalty
• The difference between tactical selling and strategic category ownership
• How to attract higher-value clients who see your work as indispensable
• Why clarity of value is the foundation for premium pricing

The top 5% of firms aren’t competing on rates, they’re competing on results. When you position your business around outcomes your clients can’t ignore, you stop chasing opportunities… and start commanding them.

🎯 Want to Scale? Here Are 4 Ways to Work With Us:

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4/ Work With Us 1-on-1: Let’s find the breakthrough that takes your agency to the next level → https://handsoffceo.com/scale?utm_source=podcast