What would happen if you treated your midlife like the start of your athletic prime?

Michelle MacDonald sits down with longtime client and PR executive Jodi Echakowitz to uncover how one woman redefined her relationship with health, aging, and ambition. From a scary brush with brain fog during perimenopause to transforming her body, mindset, and daily habits, Jodi shares how prioritizing her health not only gave her a new physique but a new life. Together, they unpack what real consistency looks like for women who travel, work, parent…and still make time to train like athletes. They also discuss Jodi’s decision to pursue cosmetic surgery after extreme weight loss, what self-discipline actually feels like in real life, and how chasing excellence, rather than perfection, is the most joyful form of self-respect. It's a masterclass in midlife reinvention.

Favorite Moments

• 1:48 Redefining Consistency on the Road and Under Pressure
• 5:21 “I thought I had early-onset Alzheimer’s”
• 11:24 The Trifecta of Transformation: Mindset, Nutrition, and Strength
• 43:40 Why the Gym is Her Meditation Now

"Change happens when the pain of staying the same is greater than the pain of change." – Jodi Echakowitz

GUEST: JODI ECHAKOWITZ, FOUNDER & CEO OF BOULEVARD PUBLIC RELATIONS

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Full Guest Bio:
Jodi Echakowitz is the founder and CEO of Boulevard Public Relations, a leading tech PR agency based in Toronto. With decades of experience in strategic communications, she’s built a career helping innovative companies tell their stories.

In her 50s, Jodi transformed her own story—losing 55 pounds, reclaiming her health, and embracing strength training as a non-negotiable part of life. Now a passionate advocate for women’s health in midlife, she leads with the mindset of an athlete and proves that it’s never too late to reinvent yourself.

CONNECT WITH MICHELLE

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Full Michelle Bio:
Michelle MacDonald is the creator of the FITNESS MODEL BLUEPRINT™ and host of the Stronger By Design™ podcast. Known globally for her transformation programs, Michelle empowers women to redefine aging through evidence-based strength training, nutrition, and mindset practices. Since 2012, she has coached thousands of women online, leveraging her expertise as a Physique Champion and ISSA Strength and Conditioning Specialist. She co-founded Tulum Strength Club and established The Wonder Women (TWW), inspiring countless transformations including her moth

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Join The Wonder Women for a transformational week in Tulum, Mexico at the Amansala Resort & Spa. This retreat blends fitness, mindset, and community to help you reset your body, restore your energy, and reignite your confidence. Learn, move, and connect in paradise, with the women who understand your journey.