Healthcare Marketing Executive copertina

Healthcare Marketing Executive

Healthcare Marketing Executive

Di: Alexis Anderson & Saul Marquez
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A proposito di questo titolo

 Healthcare Marketing Executive brings you intimate conversations with the most influential marketing executives who are transforming healthcare. Co-hosted by Saul Marquez and Alexis Anderson at Outcomes Rocket, this podcast goes beyond the surface to explore how elite healthcare marketing leaders are driving meaningful change, setting new industry standards, and creating campaigns that truly matter. Economia Marketing Marketing e vendite
Episodi
  • Beyond the Buzzwords: The Future of Trust, AI, and Communication in Healthcare with Robbie Dorius, Head of Media at HLTH

    Beyond the Buzzwords: The Future of Trust, AI, and Communication in Healthcare with Robbie Dorius, Head of Media at HLTH
    Jan 20 2026
    As healthcare continues to evolve rapidly, the conversation shifts from what is innovative to how that innovation is communicated and governed. In this episode, Robbie Dorius, Head of Media at HLTH, talks about the dominance of AI in healthcare, stressing the need for governance and guardrails rather than just innovation. He emphasizes that healthcare media's role is to simplify complex issues, improving literacy and patient advocacy by avoiding inaccessible terminology and acronyms. Dorius explains how HLTH is adapting to a challenging media landscape by investing in channels like podcasting and an influencer program. He notes that healthcare influencers, despite general trends, are seeing increased trust, making them a key part of future communications strategies. Tune in and learn how the industry is balancing technology, transparency, and consumer understanding! Resources: Follow and connect with Robbie Dorius on LinkedIn. Learn more about HLTH on LinkedIn and their website. Sign up for ViVE 2026 here. Visit the Healthcare Marketing Executive website. Explore the Outcomes Rocket website.
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    10 min
  • Trust Over Hype: The New Rule Of Healthcare Marketing with Kennan O’Connell, Senior Marketing Manager for Canary Speech

    Trust Over Hype: The New Rule Of Healthcare Marketing with Kennan O’Connell, Senior Marketing Manager for Canary Speech
    Jan 6 2026
    Trust, not hype, is the real currency of effective healthcare marketing. In this episode, Kennan O’Connell, Senior Marketing Manager for Canary Speech, shared her unconventional journey into healthcare marketing, stressing that precision, compliance, and human-centered storytelling are more crucial than overpromising or making flashy claims. She explained that in regulated B2B environments, credibility is built by carefully choosing words, leading to the emergence of authentic, self-recorded videos over highly polished content. Kennan also addressed the persistent challenge of balancing competing stakeholder needs while maintaining a resolute focus on the tangible impact on patients and providers. Finally, she reflected on her motivation for taking a bold step into thought leadership within emerging technologies at the intersection of healthcare, mental health, and scale. Tune in and discover how compliant, human-centered marketing can foster trust and drive meaningful impact in healthcare! Resources: Follow and connect with Kennan O'Connell on LinkedIn. Learn more about Canary Speech on LinkedIn and their website. Email Kennan directly here. Visit the Healthcare Marketing Executive website. Explore the Outcomes Rocket website.
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    12 min
  • Why Real Healthcare Engagement Starts With Human Behavior with Chandra Osborn, Chief Experience Officer at AdhereHealth

    Why Real Healthcare Engagement Starts With Human Behavior with Chandra Osborn, Chief Experience Officer at AdhereHealth
    Dec 23 2025
    Engaging people in healthcare is not about impressions or technology alone, but about driving real behavioral impact through human-centered experiences. In this episode, Chandra Osborn, Chief Experience Officer at AdhereHealth, explores how behavioral science drives more effective healthcare marketing, product design, and engagement strategies. She explains why being “uncomfortably specific” about desired behaviors leads to better outcomes and why empathy must come first, with data used to refine human insight. Chandra discusses the growing importance of trust, personalization, and understanding human journeys for patients, providers, partners, and employees alike. She also reflects on the evolving role of AI, emphasizing that meaningful engagement happens when technology is paired with behavioral insight and genuine human connection. Tune in and discover how behavioral science, empathy, and AI work together to create healthcare experiences that people actually trust! Resources: Follow and connect with Chandra Osborn on LinkedIn. Learn more about AdhereHealth on LinkedIn and their website. Visit the Healthcare Marketing Executive website. Explore the Outcomes Rocket website.
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    6 min
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