Healthcare Marketing Executive copertina

Healthcare Marketing Executive

Healthcare Marketing Executive

Di: Alexis Anderson & Saul Marquez
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Healthcare Marketing Executive brings you intimate conversations with the most influential marketing executives who are transforming healthcare. Co-hosted by Saul Marquez and Alexis Anderson at Outcomes Rocket, this podcast goes beyond the surface to explore how elite healthcare marketing leaders are driving meaningful change, setting new industry standards, and creating campaigns that truly matter. Economia Marketing Marketing e vendite
Episodi
  • Saul Marquez: PR Is a Go-To-Market Lever in Healthcare

    Saul Marquez: PR Is a Go-To-Market Lever in Healthcare
    Jul 2 2026
    PR is not just a brand awareness activity in healthcare. It should be built around the buyers you want to reach. In this episode of Healthcare Marketing Executive, Saul Marquez, CEO at Outcomes Rocket, shared a crucial mindset shift for medtech and health tech leaders who only activate PR for funding rounds or product launches. He explains that this traditional approach misses a massive opportunity to use PR as a direct go-to-market lever that engages healthcare buyers long before a sales conversation even begins. To maximize impact, Saul breaks down why brands should stop planning media coverage around an internal news calendar and start anchoring it directly to their Ideal Customer Profile (ICP). Ultimately, knowing which target accounts are reading, what conversations they care about, and where a team can credibly add value lays the foundation for a highly effective PR strategy. Tune in, then read the full article below to learn how healthcare brands can use PR as an ICP play, not just a comms approach. Resources: Follow and connect with Saul Marquez on LinkedIn. Follow Outcomes Rocket on LinkedIn and explore their website. Visit the Healthcare Marketing Executive website! Read the complete blog: https://www.linkedin.com/pulse/pr-gtm-lever-most-healthtech-medtech-companies-treat-like-marquez-zw4rc/?trackingId=zVC%2BAL9USkqjy%2F1aM1%2BINQ%3D%3D
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    5 min
  • Why Data Strategy Comes First in Medtech Marketing with Aaron Burnett, CEO of Wheelhouse DMG

    Why Data Strategy Comes First in Medtech Marketing with Aaron Burnett, CEO of Wheelhouse DMG
    Jun 30 2026
    The biggest performance unlock in medtech marketing comes from building a smarter data strategy, not just running more campaigns. In this episode, Aaron Burnett, CEO of Wheelhouse DMG, joins Saul live from DeviceTalks Boston to discuss how privacy-first digital marketing is evolving in medtech and healthcare. Aaron shares how regulatory maturity, first-party data, and better measurement are helping organizations improve marketing performance while staying compliant. He explains how medtech companies can go beyond basic analytics and third-party data by focusing on key moments in the patient or user journey, like new customer sign-ups, patient appointments, and lifetime value. Aaron also talks about how building long-term trust with clients leads to better data, deeper insights, and stronger business results. Tune in and learn how medtech marketers can use first-party data, strategy, and measurement to drive better performance in a privacy-first world! Resources: Connect with Aaron Burnett on LinkedIn Follow Wheelhouse DMG on LinkedIn and explore their website Visit the Healthcare Marketing Executive website! Explore the Outcomes Rocket website!
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    13 min
  • Saul Marquez: Trust is a Competitive Advantage That Can’t Be Copied

    Saul Marquez: Trust is a Competitive Advantage That Can’t Be Copied
    Jun 23 2026
    Trust is not just part of the healthcare sales process. It determines whether you get considered in the first place. In this episode of Healthcare Marketing Executive, I break down why visibility alone is not enough in healthcare marketing. A buyer may delete three vendor emails before 9 a.m., but when she hears a company name from someone she trusts, sees that brand in a credible publication, or listens to a leader explain the problem clearly, that company moves into consideration. I share why trust is built before the first sales conversation and why healthcare brands need credible voices, consistent messaging, and repeated proof that they understand the market. Tune in, then watch the full video and read Saul’s post on why trust is a competitive advantage healthcare brands cannot copy: https://www.linkedin.com/pulse/trust-competitive-advantage-cant-copied-saul-w-marquez-mwxke/?trackingId=yfNzMYYjTuihpUGr%2BzWy9g%3D%3D Resources: Follow and connect with Saul Marquez on LinkedIn. Follow Outcomes Rocket on LinkedIn and explore their website. Visit the Healthcare Marketing Executive website!
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    3 min
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