In this episode of On the Pulse, Tony Mulcock (Pulse Group) sits down with Brigitte West, a senior product leader in health tech, to unpack her journey from studying medical sciences and founding an early beauty tech company to leading product, design, engineering, and clinical teams at executive level. Brigitte shares why she’s stayed focused on healthcare impact, how shipping real products (from early breastfeeding support tools to systems used in millions of NHS appointments) shaped her career, and what she looks for when hiring across regulated and non-regulated backgrounds. The conversation explores women in tech and self-belief, learning by doing versus waiting for permission, leading in scale-ups with ROI-focused “bets,” building international teams in India with autonomy and strategic context, and how AI is changing workflows, decision-making, and the boundaries between PM, design, and engineering.

00:00 Believe Before Ready
00:44 Podcast Welcome Intro
03:03 From Med Sci to Startup
04:53 Health Tech Calling
11:45 Impact Driven Product Work
14:58 Hiring for Motivation Balance
24:45 Women in Tech Mentors
29:28 Action Over Permission
34:29 Leading at Different Scales
36:09 Crafting Product Strategy
36:33 Org Design Follows Strategy
37:46 Aligning With CEO And CFO
38:38 Products As Portfolio Bets
40:07 ROI Mindset In Scaleups
42:11 Balancing People Process Politics
42:58 Planning For High Impact
45:00 Redesigning Work With AI Tools
48:29 Building Teams In India
54:46 Autonomy And Decision Speed
58:06 AI Experimentation Culture
01:00:52 Personal AI Workflows
01:05:38 Leading Through AI Change
01:07:14 Impact Over Frameworks
01:09:18 Advice For Aspiring Leaders
01:12:38 Final Thanks And Wrap