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Harry's Pod.com

Harry's Pod.com

Di: Harry Schuhmacher
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A podcast about beer, dogs, women, and life.© 2026 Harry's Pod.com
  • Ep. 055 Alex Koral of ShipCompliant on the state of beer DTC shipping
    Oct 21 2021

    --- Panel ---
    Harry is joined by Alex Koral, editors Jenn Litz-Kirk and Jordan Driggers, to talk all things direct-to-consumer in our series on bev-alc e-commerce.

    ---Time-Stamped Contents ---
    00:00 Intro - hilarious banter.
    01:15 alex koral of shipcompliant gives overview of what they do.
    02:45 states where beer can ship dtc.
    07:30 beer is heavy relative to its price.
    08:30 will distribs block dtc of beer?
    10:45 does more dtc mean more taxes?
    12:40 allowing usps to deliver alcohol.
    14:15 folks don't want the federal govt in the bev-alc distribution business.
    15:20 quantifying how big beer dtc got during the pan.
    17:00 are distillers going dtc?
    18:40 dealing with underage issue / signing for packages.
    20:20 can you build a beer business on just dtc?
    21:45 using dtc data to get distribution.
    23:05 most suppliers want to be compliant.
    24:50 harry remembers when shipcompliant was founded.
    26:45 does having the home-delivery apps out there (drizly, instacart, gopuff, etc) help normalize dtc for consumers?
    27:30 differentiating dtc between drizly model and third party carrier shipping.
    28:55 def there are things to still be worked out.

    ---About---
    Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests 2 times a week as they grok the industry issues of the day.

    -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬
    -Audio/Video feeds at HarrysPod.com
    -Articles referenced at beernet.com
    -Twitter / IG / TikTok: @beerbizdaily

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    31 min
  • Ep. 54 The gang groks MC freight, Athletic Brewing's rise, and craft trends
    Oct 19 2021

    --- Panel ---
    Harry is joined by editors Jenn Litz and Jordan Driggers

    ---Time-Stamped Contents ---
    00:00 Intro - harmless and hilarious banter
    00:45 recurring technical difficulties bit
    01:20 Jenn leaves for vacay and shit hits the fan molson coors not pleased with freight increase coverage.
    01:50 some distrib responses legit.
    02:00 remember MC had these supply chain issues long before covid.
    02:35 mc is just about only major player that breaks out freight separate from laid-in cost.
    06:15 jenn complains of receiving too much nice equipment.
    07:20 more useless banter.
    07:45 jordan decides to join.
    08:00 yet more banter.
    09:00 jordan still brazenly wasting headphones.
    09:35 podcast ad: beer industry summit, jan 30 2022 at hotel del coronado, register at beernet.com
    10:00 we've been podcasting since before they called them podcasts.
    12:10 past six months of podcasting have been practice.
    14:20 looking at bump and david williams' BWC craft deck.
    15:20 athletic non-alc beer up to 100k barrels in just a few years.
    16:10 harry recorded a pod with kelly meyer, formerly of new braunfels brewing co. on his pod: how not to start a damn brewery.
    20:55 back to david williams' craft beer deck: number of craft brands went down last year for first time in 20+ years.
    24:40 harry gets a new shrink.
    25:30 even more banter (I hope you weren't coming here for hard-hitting content today).
    26:45 the gang talks tik tok.
    27:50 harry spent his entire sunday evening filming a one minute tik tok about biscuit. it's up now @beerbizdaily

    ---About---
    Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests 2 times a week as they grok the industry issues of the day.

    -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬
    -Audio/Video feeds at HarrysPod.com
    -Articles referenced at beernet.com
    -Twitter / IG / TikTok: @beerbizdaily

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    29 min
  • Ep. 53 Jason Murphy of Buffalo Wild Wings
    Oct 13 2021

    Today we speak with Jason Murphy at B-dubs on cracking the hard seltzer code on-premise, and more.

    --- Panel ---
    Harry is joined by Jason and editors Sarah Barrett and Jordan Driggers.

    ---Time-Stamped Contents ---
    00:00 Intro - hilarious and amusing banter.
    00:40 the biscuit is back.
    01:05 harry describes his impression of discus.
    02:00 sarah describes the vibe at the discus meeting in atx.
    04:10 jason from b-duibs joins.
    05:00 jason explains bw3
    06:05 business is returning to on-premise, re-opening 1,200 draft systems. sports in full swing - weekends good.
    07:25 on-premise nearly where it was in 2019 - sales to-go up.
    09:00 do hard seltzers play on-premise and at bww?
    10:20 more success with seltzer on tap. fall reset: national truly wild berry, plus a local/regional player in some states.
    13:00 draft seltzer so new, not a standard pouring ritual. over ice or neat? we need you jim koch to tell us.
    15:30 jordan asks if having color in draft seltzers adds to demand.
    16:35 why doesn't package seltzer work at bww? curated buckets?
    19:00 talking real beer: mich ultra and model the hot gainers.
    20:25 jason gives his theories on why mich ultra jumped several spots up after covid.
    22:00 stone buenaveza salt and lime lager is surprise hit.
    23:20 several regional standouts too. 805, great divide hazy, mango cart, etc.
    24:00 fruit beers making a comeback in 2022.
    24:50 sarah asks about building out cocktail program at b-dubs: 80% beer, 18% spirits, 2% wine.
    27:25 non-alc mocktails small but increasingly important to consumers.
    29:40 non-alc beers at bww.
    31:00 ipa's and blue moon still popular. local brews hit too.
    34:20 jason gives the industry an uplifting message of hope.

    ---About---
    Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests 2 times a week as they grok the industry issues of the day.

    -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬
    -Audio/Video feeds at HarrysPod.com
    -Articles referenced at beernet.com
    -Twitter / IG / TikTok: @beerbizdaily

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    37 min
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