Business coach, mentor and advanced Meta ads strategist Gwen Baird has spent more than 20 years helping business owners find clarity and create businesses that fit the lives they want to lead. Her own path to that work, however, was shaped by family, devastating loss, serious illness and a determination to keep choosing what came next.

Gwen talks with Ian about the childhood ambition dismissed by a careers officer, the freedom she found working for herself, and how a diagnosis of dilated cardiomyopathy brought her travelling sales career to an end. She explains how discovering social media opened another path, eventually leading her from social media management into business coaching and Meta ads.

Along the way, Gwen shares direct advice about asking for the sale, finding the real reason behind a business, creating a practical 90-day plan and implementing what you learn. She also challenges the idea that marketing begins and ends with social media—and explains why a business should be built around your health, energy and needs.

### Chapters

00:01:05 Who is Gwen today?

00:04:54 Young Gwen

00:08:09 Childhood dreams

00:09:59 Entrepreneurial nature

00:13:05 What is law accountancy?

00:15:21 Becoming a business coach

00:24:45 Who does Gwen help?

00:25:16 Why Gwen resonates with her audience

00:26:09 Common client struggles

00:40:01 What clients think their problem is

00:42:06 Are people surprised by this?

00:44:09 Mindset vs marketing

00:45:26 Marketing themselves consistently

00:49:46 Common marketing mistakes

00:52:50 Why business feels complicated

00:53:55 What separates success from stagnation

00:54:54 Advice to her younger self

00:56:37 One lesson everyone should know

00:57:15 What life has been teaching her

00:57:32 Quick fire questions

00:57:43 Superpower question

00:58:19 Dinner with three historical figures

01:00:00 What's on the menu

01:00:50 Changed her mind about

01:01:06 Most impactful habit

01:02:07 Common misconceptions about her

01:02:51 What she's most grateful for

01:03:27 Question she wishes she'd been asked

01:04:07 How she wants to be remembered

01:05:07 Meaning of working at the coalface

### Connect with Gwen

Website: https://gwenbaird.com/

The Align Method with Gwen: https://www.facebook.com/groups/thealignmethodwithgwen

Facebook: https://www.facebook.com/G.I.Baird/

Instagram: https://www.instagram.com/gwenbairdonline/

LinkedIn: https://www.linkedin.com/in/gwenbaird/