I genuinely think it’s going to get easier and easier to stand out as the local go-to in your city... even if your industry feels saturated.

And it’s not because you found the perfect viral hook or used the trend of the week.

It’s because the people who are going to win in 2026 and beyond are the ones creating original content. The content that sounds like you, feels like you and can’t be replicated.

In this episode, I’m breaking down what’s been happening online over the past few years (hello AI content + viral trend overload)… and how you can use this moment to become the one people remember, trust and choose locally.

Because reaching people and standing out are NOT the same thing.

And I want you to be remembered.

In this episode you’ll learn:

• Why AI content + viral trends have made everyone’s marketing look “good”… but also made it way harder to stand out (and what to do instead)
• The real difference between reaching more people and standing out as the local go-to they actually remember and trust
• The simple mindset shift that helps you step into your authority as the expert in your city

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

FREE TRAINING:
Becoming The Local Go-To in 2026

Click here to register for this free training happening on Monday, January 26 at 12PM CT.

“If you’re not embarrassed by who you were 12 months ago, you didn’t learn enough.” In this episode, Leslie shows you why that cringe is proof you’re growing and how to use it to make the next 12 months your biggest growth year yet.

In this episode you’ll learn:

• Why you might not be changing fast enough and how to fix it
• How to speed up your learning curve by increasing your reps, especially with content and visibility
• How to stop doing the same things over and over and getting the same results

Mentioned in this episode:

• Follow me on Instagram @‌lesliepresnall
• Work with me inside The Localpreneur Academy
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Social media is always changing and 2026 is going to be a pivotal year for local business owners who want to stand out, get found and get hired... and Leslie predicts it will be EASIER than ever.

She's breaking down her top social media predictions for 2026, including what’s shifting with AI content, why duplicating trends are fading and why social media SEO is now non-negotiable if you want locals to actually find you.

In this episode you’ll learn:

• Why AI content is increasing fast, but audiences are craving the real you (and how to use AI without losing your voice)
• Why viral trends are starting to burn your audience out and how original content will help you become the local top choice faster and easier than ever
• Why social media SEO matters more than ever in 2026

Mentioned in this episode:

• Join The Local Instagram Formula
• Follow me on Instagram @‌lesliepresnall
• Work with me inside The Localpreneur Academy
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.