Government Marketing - Laura Barbante
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Government Marketing - Laura Barbante
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A proposito di questo titolo
Laura works for the Victorian Government in Australia and has also worked with Disney, Pixar, Marvel, and Star Wars. She shares how ads are made, what it’s like to work with huge creative teams, and how marketing can change the way people see the world.
From giant CGI campaigns to real stories from Disney, Laura explains how creativity, teamwork, and strategy come together to create ads that millions of people see. She also talks about what kids should know if they want to work in marketing someday — and why the job is way more fun than most people think!
This is a packed episode full of inspiration, storytelling, math, and real-life lessons about leadership, honesty, and creativity.
Main Discussion Points
• What a marketing professional actually does
• How government campaigns help the community
• Laura’s work with Disney, Pixar, Star Wars & Marvel
• The CGI “Giants” project for Victoria’s Big Build
• How long it really takes to create a big marketing campaign
• Tools used in marketing (Trello, Monday.com, Microsoft Suite)
• What makes an ad great — the look, the message, or both?
• How teams brainstorm, test ideas, and build creative concepts
• The challenge of getting approvals inside government
• How TikTok is changing marketing trends
• Advice for kids who want to get into marketing
• Why soft skills matter just as much as creative skills
• The importance of integrity in advertising
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