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Google Business Buzz

Google Business Buzz

Di: OMG National
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A proposito di questo titolo

Welcome to "Google Business Buzz" - the podcast that simplifies the intricate world of Google Local for business owners like you. Join us as we unravel the complexities of the Google Local landscape, providing you with easy-to-digest pieces of information to help you optimize your online presence and attract more customers.

In each episode, our expert hosts dive deep into the various aspects of Google Local, breaking down the latest updates, features, and strategies that can make a significant impact on your business. We demystify key concepts such as Google Business Profile, local search ranking factors, customer reviews, and much more.

Through engaging discussions, interviews with industry leaders, and practical tips, we empower you with the knowledge and tools you need to harness the full potential of Google Local. Whether you're a small local business or a multi-location enterprise, this podcast will equip you with actionable insights to enhance your visibility, engage with your audience, and ultimately drive more foot traffic and revenue.

Join us on this journey as we bridge the gap between the intricacies of Google Local and your business goals. Subscribe to "Google Business Buzz" and let's navigate the digital landscape together, one episode at a time.

© 2026 Google Business Buzz
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  • Is Google Killing Your Call Button? Navigating the New SERP & AI Changes
    Apr 17 2026

    Welcome back to another episode of Google Business Buzz! This week, Henry Heredia and Chris Blake dive into the rapidly changing landscape of Google’s Search Engine Results Pages (SERPs) and how AI is completely transforming the way local businesses get found online.
    Have you noticed your Google Business Profile (GBP) getting pushed down the page? Or worse, that your direct "Call" buttons are disappearing on mobile? Henry and Chris break down the shocking recent data (including a study showing 4 out of 5 map pack searches now lack a call button) and discuss why Google's ecosystem is shifting heavily toward a "pay-to-play" model with Local Services Ads (LSA).
    Plus, we explore how AI Overviews (like Gemini and ChatGPT) are pulling data from entirely new places like Facebook, Yelp, and Instagram. If you're a local business owner or a marketing DIYer, this episode is a wake-up call: relying on just one platform is no longer enough. You have to be everywhere.
    In This Episode, We Cover:

    00:00 Upgraded setups, new podcast etiquette, and welcoming you back!
    00:45 The disappearing GBP call buttons and wild changes to Google SERPs.
    02:25 Desktop vs. Mobile: How AI overviews and LSAs are altering search results.
    04:50 Why ChatGPT and Gemini make omnichannel marketing (Yelp, Facebook, Instagram) crucial for local SEO.
    11:00 Why classic Google search is still the undisputed juggernaut, despite the rise of AI.
    12:40 Social media targeting, hyper-personalized ads, and the truth about your phone "listening" to you.
    15:40 Website traffic vs. qualified leads: When and how to use retargeting ads.
    17:50 A recent Small Biz Edge study reveals 80% of Map Pack searches have lost their call buttons.
    19:00 The rise of conversational, long-tail searches and why you need to adapt.

    Stay Connected with OMG National:
    Call: (800)789-4619
    Website: https://omgnational.com/
    Instagram: https://www.instagram.com/omgnational/
    X (Twitter): https://twitter.com/omgnational
    Facebook: https://www.facebook.com/omgmedia/
    LinkedIn: https://www.linkedin.com/company/omg-national/

    Google Business Buzz Podcast
    Brought to you by:
    OMG National
    www.omgnational.com

    Mostra di più Mostra meno
    21 min
  • From Eyeballs to Dollar Signs: Marketing Secrets
    Mar 18 2026

    Unlock the secrets to dominating local search results in 2026. If you're a small business owner facing declining calls, this episode reveals why paid advertising on Google is now essential.

    Join Henry Heredia and Chris Blake as they explore the radical shifts in the search landscape. Discover strategies to stay ahead, from leveraging AI-enhanced results to mastering local service ads and Google Ads. Learn how targeted PPC campaigns can deliver high-quality leads at a fraction of traditional costs.

    We share real-world examples and concrete tactics to optimize your campaigns and convert clicks into customers. Whether you're starting out or refining your strategy, this episode equips you with insights to grow your local presence and boost revenue.

    Don't get left behind—hit play now.

    Stay Connected with OMG National:

    Call: (800)789-4619

    Website: https://omgnational.com/

    Instagram: https://www.instagram.com/omgnational/

    X (Twitter): https://twitter.com/omgnational

    Facebook: https://www.facebook.com/omgmedia/

    LinkedIn: https://www.linkedin.com/company/omg-national/


    #LocalServiceAds

    #LeadGeneration

    #SearchMarketing

    #DigitalMarketing2026

    #GoogleAdvertising

    #SmallBusinessOwner

    #LocalBusiness

    #BusinessGrowth

    #MarketingTips

    #MoreLeads



    Google Business Buzz Podcast
    Brought to you by:
    OMG National
    www.omgnational.com

    Mostra di più Mostra meno
    22 min
  • Is Google Hiding Your Business? The New Reality of Local Search in 2026
    Feb 27 2026

    Is your phone ringing less? Has your Google Business Profile vanished?


    In this episode of Google Business Buzz, hosts Henry Heredia and Christopher Blake dive deep into the chaotic landscape of Google Business Profiles (GBP) in 2026. From the sudden rise in verification loops and suspensions to the controversial removal of the "Call" button on organic results, we uncover exactly what is happening to small businesses.

    Google is changing the rules. We discuss why the platform is moving toward a "Pay to Play" model, the absolute necessity of Local Services Ads (LSA), and why "beneficial content" is the only way to survive the AI revolution. Whether you are a plumber, a lawyer, or a window tinter, this episode reveals the transparency you need to adopt to stay visible.

    0:00 - Intro: Welcome to Google Business Buzz
    0:42 - The Current State of GBP: Suspensions & Verifications
    2:03 - "Google Doesn't Discriminate": Why Big & Small Biz Get Flagged
    4:38 - The Struggle with Google Support & Appeals
    6:40 - The "Pay to Play" Shift: Removal of the Call Button
    7:58 - Why You Need Local Services Ads (LSA)
    9:00 - Real Life Example: How Customers Choose (The Window Tint Story)
    11:35 - The Future of Search: Customer Experience & AI
    13:00 - Why You Must Be Transparent About Pricing
    16:05 - Google's AI "Random Checks" & Default Settings
    17:15 - "SEO Slop" vs. Beneficial Content
    18:48 - Final Advice: Play by the Rules or Get Left Behind

    Google Business Buzz Podcast
    Brought to you by:
    OMG National
    www.omgnational.com

    Mostra di più Mostra meno
    20 min
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