Google Ads Best Practices are DEAD! Rethinking how we manage accounts in todays environment. Ep 6 copertina

Google Ads Best Practices are DEAD! Rethinking how we manage accounts in todays environment. Ep 6

Google Ads Best Practices are DEAD! Rethinking how we manage accounts in todays environment. Ep 6

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We’ve officially entered the post–best practice era of Google Ads.
In this episode, I share why we can no longer rely on any best practice, but need to form our own methods of testing to form a unique strategy that works for each account we manage.
You’ll learn why the real edge today isn’t knowing what works — it’s knowing how to test, track, and disprove your own assumptions.
I Also reacts to news about AI Overview Ads making their way into Google’s AI Mode, raising serious questions about transparency and control.

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