Instagram has just launched long-form video content and I’m breaking down exactly what this means for you as a content creator. We’ve talked about using new features on Instagram before, they like to prioritize content by early adopters, but don’t think you need to completely change your entire content strategy. I’m sharing how I plan to lean into this new feature and we’ll look at some ways other creators have already started using long-form video (examples linked below!)

In this episode we’ll be covering:

• Details about Instagram’s newest feature launch of long-form video content and what it means for you as a creator.
• How long-form content is already prominently featured on Instagram's explore feed.
• How you can start utilizing this feature in a way that works with what you’re already doing.
• Remember that using new Instagram features is completely optional and never a requirement, but I do encourage you to give it a chance!
• The opportunity to make long-form content your own, it can be as long or short as you want, minimally edited, and repurposed.

Featured content in this episode:

• Jenniferhylwa: Sorites Paradox
• Sweetpotatosoul: Ask a vegan health coach
• Lizfenwickdiy: 25 Christmas DIY Home Tips
• Ninanoticingthings: You don’t have to listen
• Baseballbatbros: Best wiffle ball bat

Recommended episodes:

• Episode 25: Why You Want to Use the New Instagram Features
• Episode 121: Discover What’s Valuable Once You Start Posting
• Episode 130: Feeling Excited About Content Creation Changes Everything
• Episode 133: You Need a Content Schedule That Works For Your Life

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I’ve compiled all of my favorite content creation hacks into one episode and you don’t want to miss this, because these tools can be your lifeline for saving time and actually tapping post on your next piece of content. I’ve found simple user-friendly tools that make it easy to create and organize your content so you aren’t spending hours editing or getting lost in complicated apps. You’ll find a nice mix of free apps and some paid tools that are going to make content creation so much easier for you, from the Edits app to Google Drive to my favorite selfie light, I’ve got so much to share!

In this episode we’ll be covering:

• How to use the Edits app and why it's my favorite alternative to some big name editing apps, I’ll even share a quick demo so you know just how easy it is to use!
• Templates! I use templates for everything and you should too, they speed up the process and helps you bypass overthinking.
• How to organize and store your content in Google Drive and iPhone, from content ideas to setting up B-Roll folders.
• My favorite Amazon purchases that I consider lifesavers as a busy mom and business owner because they make it so much easier to create.

Featured content in this episode:

• Brand.nat: My Claude Video Editing Guide
• Lisen Phone Mount
• Wireless Microphone
• Selfie Light

Recommended episodes:

• Episode 104: How to Create Viral Reels From Everyday Video Clips
• Episode 130: Feeling Excited About Content Creation Changes Everything
• Episode 133: You Need a Content Schedule That Works For Your Life
• Episode 134: The Simple Editing Process for Reels That Saves Me Hours Each Week

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This isn’t a typical episode, but I want to talk honestly about what it’s like to continue to show up on social media when things feel like they’re falling apart. Maybe you’ve experienced this and you can relate, or if you haven’t had that experience, I hope this gives you some advice and permission to do what’s best for you. Social media can be deceiving, it looks like everyone is always on and everything is business as usual, but the fact is things aren’t always great and times do get tough.

In this episode we’ll be covering:

• You’ve got options. We’ll talk about what you can do from hiring help and getting support, to repurposing your content, or simply taking a break.
• Your audience won’t notice if you take a quick breather, and when they do I’m sure they will be just as supportive as ever.
• How being a business owner exposes everything, it really forces you to look at who you are and gives you permission to be yourself.
• I’m getting up close and personal here, I’ve struggled with my own things this year and I’m sharing how I have handled my social media content and just life in general (hint: it’s ok to ask for help).
• Take the pressure off and trust yourself. Consider this your permission slip to be yourself and do what you need to do when life gets hard.

Recommended episodes:

• Episode 57: Repurpose Your Content for More Impact with Less Effort
• Episode 116: Easy Content Ideas for When You’re Not Feeling Creative
• Episode 119: Your Boring Life Moments are the Shortcut to Success
• Episode 124: Have More Conversations and Let Your Audience Shape Your Content
• Episode 133: You Need a Content Schedule That Works For Your Life
• Episode 135: Building a World for Your Brand on Social Media

Send a message!

If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)

Join me in the Reels Lab!

Love this conversation? Make sure to follow and subscribe so you never miss an episode.

Connect with me on Instagram!