In this episode of Go to MarTech, host Ben Reeder sits down with Giles Palmer, founder of Brandwatch, to explore the evolving landscape of marketing technology.

Giles shares insights into the changing role of the Chief Marketing Officer (CMO), tracing its transformation over the past century and forecasting how it will adapt to future challenges.

The conversation dives into the future of the MarTech industry, particularly the profound impact AI is set to have on the space, reshaping how brands connect with their audiences.

Listeners also get an inside look at the Brandwatch journey—from its humble beginnings to its groundbreaking innovations in social intelligence—and the strategic decisions that led to its $450M acquisition by Cision.

This episode is a must-listen for marketers, tech enthusiasts, and entrepreneurs looking for inspiration and a glimpse into the future of MarTech.

This series is created by Strativ Group.

If you'd like to get in touch about this episode or being a future guest, please email Ben: b.reeder@strativgroup.com.

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Jacob catches up with Mavely Co-Founder, Evan Wray.

Mavely prides itself as being the 'Everyday Influencer Platform'.

It’s easy for anyone to sign up and start earning right away, driving sales through shoppable SmartLinks and performance-based brand campaigns.

We speak to Evan about:

- Empowering influencers with a creator-first platform

- Getting the team buy-in through NPS and getting to know consumer stories

- Plans to scale this incredible team, while maintaining their awesome culture.

Thank you for joining us Evan!

If you'd like to learn more about our podcast series, would like to be a future guest or know someone who should, get in touch with out co-founder and host Jacob: j.allan@strativgroup.com.

This series is produced by Strativ Group - talent solutions experts for the Martech GTM space.

www.strativgroup.com

Hosted on Acast. See acast.com/privacy for more information.

Ben catches up with Mike Head, Chief Revenue Officer at PartnerStack.

And for ep 3 we have an awesome guest!

Let's tell you about Mike...

He joined Impact.com as a founding sales hire and scaled them from $0 to $180M+ ARR, ultimately becoming Chief Revenue Officer.

Mike has scaled GTM teams of over 250 people.

And he recently joined Partnerstack, as CRO to help companies reach their customers through world-class partners.

Thank you so much for your time & insight Mike!

If you like this podcast or want to get involved in a future ep, feel free to reach out to our podcast host Ben Reeder: b.reeder@strativgroup.com.

This series is created by the talent solutions experts, Strativ Group.

www.strativgroup.com

Hosted on Acast. See acast.com/privacy for more information.