What happens when AI meets your SaaS stack?

During this panel discussion, industry leaders tackle one of the most pressing questions in tech today: Is SaaS dead, or evolving with AI?

Panelists:

• Pete Kazanjy – Co-founder, Atrium (now part of Fullcast).

• Shawn Killpack – VP, GTM Strategy & Operations, Gong.

• Aditya Gautam – Tech & ML Lead, Meta.

• Louis Poulin – Principal Advisor, Quantum Fused AI

• Moderator: Bala Balabaskaran, Fullcast Co-founder & CTO
  
  

In this special episode of Go-To-Market with Dr, Amy Cook, industry leaders discuss:

• How AI is transforming legacy SaaS platforms and CRMs

• The critical role of data hygiene and clean data in AI workflows

• Using large language models (LLMs) for synthesis, content generation, and automation

• AI-driven innovations in customer sentiment tracking, cross-sell/upsell strategies, and revenue insights

• Emerging AI pricing and monetization models for SaaS companies

• How RevOps, product management, and enablement teams must adapt to an AI-first world

• And more.

Whether you're a RevOps professional, SaaS founder, product manager, or sales leader, this discussion is packed with insights on navigating the AI-powered evolution of SaaS.

AI is everywhere in go-to-market conversations.

But is it actually helping revenue teams grow?

In this episode of the Go-To-Market Podcast with Dr. Amy Cook, Justin Rashidi, co-founder of Cedex (CDX), discusses what's really working in modern B2B go-to-market strategy and what's being overhyped.

Justin shares insights from working with CMOs and revenue leaders across B2B, B2C, and B2B2C organizations, and explains why many teams are overcomplicating GTM with AI, attribution models, and complex funnels while ignoring the fundamentals that still drive predictable revenue.

This conversation examines the future of SDRs and BDRs, the rise of AI agents with humans in the loop, why cold email is losing effectiveness, and how high-performing teams use LinkedIn, search intent, and in-person meetings to build trust and close deals.

If you're a CMO, CRO, RevOps leader, or founder, this episode will challenge assumptions and help you refocus your go-to-market strategy on what actually converts.

• Why AI won't fix a broken go-to-market strategy
  
  

• The B2B marketing basics most teams overlook
  
  

• How to turn online demand into real-world relationships
  
  

• The future of SDRs, BDRs, and AI-powered sales development
  
  

• How CMOs can better align with sales and revenue leadership
  
  

• Why marketing attribution obsession can hurt pipeline growth
  
  

Listen now.

Tune in each week for a new episode of Go-To-Market with Dr. Amy Cook!

What do marine biology, revenue operations, and bloated tech stacks have in common?
According to Helena Aryafar, SVP of Revenue Operations at Interos.ai, a lot more than you think.

In this episode of Go-To-Market, host Amy Cook, CMO and co-founder of Fullcast and Helena share some of the biggest challenges facing modern GTM teams today, particularly tooling overload that looks powerful but doesn't actually solve the problem.

Helena shares her unconventional journey from fisheries biologist to RevOps leader, and why a scientific mindset gives ops teams a competitive edge. Together, Amy and Helena compare the real-world consequences of fragmented GTM systems, redundant tools, AI hype, and "Frankensteined" workflows that look great in demos but fall apart in practice.

You'll hear insights on:

• How to decide build vs. buy without blowing your budget
  
  

• Why consolidation can increase confusion instead of reducing it
  
  

• The hidden cost of redundant tools—beyond just dollars
  
  

• How to evaluate AI features without falling for shiny-object syndrome
  
  

• Practical frameworks for prioritizing tooling decisions that actually move the needle
  
  

If you're a RevOps, Sales Ops, Marketing Ops, or GTM leader navigating budget pressure, platform sprawl, and AI promises that sound too good to be true, this episode will be incredibly useful.