This week, we’re joined by Nour Tayara, founder of AORA and a beauty industry veteran on a mission to make beauty plastic-free. After nearly two decades at L’Oréal, Nour pulls back the curtain on what he learned about waste, overconsumption, and the myths we’ve been sold about “luxury” packaging. We get into how AORA is rethinking sustainability from the ground up, why Mexico is central to the brand’s story (and how to do that respectfully), plus the real data behind building a purpose-driven beauty brand.

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We’re recapping everything you need to know from Ulta Beauty World—the brands, the booths, the chaos, and the criticisms. From hosting the masterclasses to hitting the expo floor with 3,000 beauty lovers (and a lot of product), we’re breaking down what this event actually looks like behind the scenes—and why it’s become one of the biggest moments in beauty retail.

We get into the standout booths, the brands we discovered and loved, and the logistics people don’t realize—like what it really costs to show up as a brand. Plus, we address the biggest critiques of the event (influencers, tickets, accessibility) and give context on how it all actually works.

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Alexandra French is back! Every makeup artist’s favorite makeup artist returns to catch us up on everything since her last visit. We get into her WOYF staples (she brought her entire makeup bag with her!) and why she approaches makeup through the lens of character and storytelling. We also talk about how TikTok has made her better at her job, what brands are doing right (and wrong) from a MUA perspective, and her thoughts on Euphoria season 3 glam. Plus, she shares behind-the-scenes truths from working across film and fashion, and answers your listener questions, including the makeup tips you actually want to know.

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