Having worked with hundreds and hundreds of entrepreneurs through the years I can tell you that most of them struggle with the same issue when it comes to their efforts to increase their sales, revenues, and profits.

It comes down to what is a famous quote from a memorable movie called Cool Hand Luke.

It goes like this: "What we've got here is failure to communicate."

It's not just that businesses aren't communicating enough. Actually some of them provide too much information.

What they struggle with is the precision required in communicating effectively. Most of the time, in their eagerness to share about the value of their offering, they only manage to produce confusion.

There is a quality solution to this. Join Michael as he shares how to communicate in a way that will create a golden bridge to greater sales.

It's pretty common for business owners to discuss with pride their growth in terms of revenues.

"Our revenues have gone up by 18% this year," they might say with a glad nod in their head.

And while this is both admirable and good news, it's not terribly indicative of how well the business is doing.

For instance, revenue growth will almost always spike naturally with a brand new business. And that 18% year-over-year growth...that's probably underperforming for a startup.

Also, what is missing with a report in revenue growth, is how much it cost to chase down that increase in business. If your marketing expenses went up 82% to get you that 18% increase in revenues...then in most cases, that's a losing recipe.

Winning in business...is in the margins. Join Michael on this important discussion of how to achieve long-term, highly sustainable growth.

There is a company named International Business Machines...you know them as IBM...and there was a time when they ruled in the world of enterprise level computing.

They still serve as one of the most prestigious and well performing companies in the world.

But there was a time in the 80's during the early days of selling servers for large corporations that they absolutely reined supreme. It was a time when they were known simply as Big Blue.

As a result of their dominance in the market, they had a sales and marketing slogan, that was partially based on humor, and mostly based on stone cold brilliant positioning.

What was this positioning statement, and what is the powerful lesson we can learn from it for our businesses today?

Join Michael to learn the answer to this question and to gain a critical marketing insight from Big Blue.