Glampcast - The Glamping Podcast - Episode 1: All that glitters is not Gold.
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Glampcast - The Glamping Podcast - Episode 1: All that glitters is not Gold.
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In this episode of Glampcast – The Glamping Podcast, we dive into one of the most critical (and often misunderstood) parts of building a successful glamping business: pricing and occupancy assumptions.
Too many glamping operators base their financial forecasts on optimistic claims from accommodation manufacturers—promises of high occupancy rates and premium nightly prices that don’t always reflect real-world market conditions. In this episode, we unpack why doing your own research is essential, making sure to validate occupancy and nightly rate claims, and what can go wrong when pricing is set without a clear understanding of demand.
We also explore the dangers of the “race to the bottom”—how underpricing your glamping accommodation through discounts can hurt not only your own profitability and brand, but the wider glamping market as well. Make sure to always compare Apples with Apples, price with confidence, and build a sustainable business that isn’t competing on price alone.