With over 20 years of experience, Staci Hallmon is a respected business development strategist known for transforming brands through innovative experiential and live event strategies that connect business lines, talent, and consumers. As founder of SHB Enterprises, she leads a firm that builds scalable, revenue-generating platforms for Fortune 500 companies, media brands, and nonprofits. Her leadership roles at Endeavor | IMG | On Location and BET Networks saw her launch groundbreaking programs, drive revenue growth, and pioneer hybrid event models. A recognized industry expert and frequent speaker, she is also deeply committed to community impact through her work with Project Morry.

This episode we discuss:

• Staci shares her creative roots in theater and how directing live performance shaped her approach to experiential events.
• She breaks down her “Golden Triangle” framework: aligning audience, brand, and community impact.
• We dive into the origin story of Essence Festival’s Beauty Carnival and what it took to scale it into a major success.
• She offers real talk on sponsorship strategy—why “cool” isn’t enough, and how brands can create meaningful, measurable engagement.
• Staci’s advice for young professionals: embrace feedback, stay curious, and don’t be afraid to start over
• Staci’s advice for clients: know your goals, trust your experts, and be honest about your thresholds for success
• The value of active listening, mentorship, and feedback culture in creative teams

Thanks for tuning in. Check us out at:

https://www.instagram.com/markstephenagency/

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/