This week I’m joined by Bobbi Christie, Integrated Project Director at Sainsbury’s in-house agency Zest. From working at McDonald’s and Domino’s in her student years, to managing multi-million-pound fashion and retail campaigns, Bobbi’s career shows the unexpected pathways into creative leadership.

She shares candid insights into the realities of project management, the importance of saying yes to opportunities and how becoming a mum shaped her ambition.

What You'll Learn:

- How to break into creative careers through alternative routes like graduate schemes.

- Insider knowledge on what project directors really do in campaigns.

- Honest lessons on leadership, burnout, and setting boundaries.

- How Bobbi balances motherhood with managing million-pound marketing budgets.

Find Bobbi & her work:

www.linkedin.com/in/robertachristie

Find out more about the host Morgan & her work:

⁠⁠linktr.ee/morganwilliamsproduction⁠⁠⁠⁠

Sponsor

This episode is sponsored by Capture One, the official sponsor of Season 2. Capture One offers powerful tools for photographers and creatives to enhance their work.

Enjoy a special discount on their All in One product by using MORGAN30 - valid until 1st of June 2026, NOT valid for other subscriptions or perpetual licenses.

Learn how to break into creative careers through alternative routes like graduate schemes.

In this episode, we dive into the world of wedding content creation with Lauren Rowley, the founder of Brides of Social.

Lauren shares her journey from a social media manager at Boohoo to pioneering iPhone wedding content creation in the UK.

Discover how she turned a niche idea into a thriving business, her strategies for capturing authentic moments and the challenges and triumphs of being a self-employed content creator.

What You'll Learn:

• How spotting a gap in the market led Lauren to create a unique business model

• The role of social media in building a brand

• Insights into the realities of running your own business

• Tips for those looking to enter the wedding content industry

Find Lauren & her work:

www.instagram.com/bridesofsocial

www.bridesofsocial.com

Find out more about the host Morgan & her work:

⁠⁠linktr.ee/morganwilliamsproduction⁠⁠⁠⁠

Sponsor

This episode is sponsored by Capture One, the official sponsor of Season 2. Capture One offers powerful tools for photographers and creatives to enhance their work.

Enjoy a special discount on their All in One product by using MORGAN30 - valid until 1st of June 2026, NOT valid for other subscriptions or perpetual licenses.

In this episode, I sit down with Kelly Johns, a dynamic branding specialist who has been shaping brand stories for over a decade.

From her early days of drawing on walls to leading creative projects for major brands like Love Island, Kelly shares her journey of creative exploration and professional growth.

She discusses the importance of branding identity, the power of networking and the decisive mindset needed to succeed in business.

Whether you're a budding entrepreneur or a seasoned professional, Kelly's insights will inspire and inform your branding journey.

What You'll Learn:

• How being open to conversations can lead to unexpected opportunities and collaborations

• The importance of making quick, decisive actions to propel your business forward

• How branding is more than just visuals; it's about creating a cohesive identity across all touchpoints

• The essential steps to designing a compelling and authentic brand identity that stands out

Find Kelly & her work:

www.instagram.com/kovastudio_www.kovastudio.co.uk

Find out more about the host Morgan & her work:

⁠⁠linktr.ee/morganwilliamsproduction⁠⁠⁠⁠

Sponsor

This episode is sponsored by Capture One, the official sponsor of Season 2. Capture One offers powerful tools for photographers and creatives to enhance their work.

Enjoy a special discount on their All in One product by using MORGAN30 - valid until 1st of June 2026, NOT valid for other subscriptions or perpetual licenses.