Gary Yordon: Why Authenticity Wins in Media and Politics
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Gary Yordon: Why Authenticity Wins in Media and Politics
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Gary explains his unconventional journey from baseball at Florida State to live television, elected office, The Usual Suspects, award-winning production, and the advertising strategy he developed with Fasig | Brooks. He shares why “the camera believes you or it doesn’t,” why quiet messaging can cut through a noisy marketplace, and why getting consumers to know, like, and trust you can matter more than shouting about results.
Dana and Gary also get personal about his son Zachary and the profound impact he had on Gary’s life and creative perspective. Then they dive into today’s political landscape: the power of moderate voters, the rise of political extremes, why negative campaigning works, and Gary’s once-controversial idea to combine Leon and Wakulla counties.
Topics include Tallahassee politics, political campaigns, advertising strategy, personal injury law marketing, storytelling, media production, Emmy-winning work, writing, authenticity, and building consumer trust.
Subscribe for more conversations from Direct with Dana, follow the show, and visit Fasig | Brooks to learn more.
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